adtech

Discover how Horatio revolutionizes outsourcing with their human-centric approach. Learn about their new OOH campaign in NYC and how they're transforming CX.

Choice Hotels is shaking up its agency lineup to bolster brand awareness and target a wider audience, including Gen Z and millennials. The company is also exploring new revenue streams through a loyalty program-powered media network.

Admiral integrates OpenPass into its VRM platform, enabling publishers to improve visitor authentication, personalize experiences, and drive ad revenue.

Learn how to optimize your Amazon advertising strategy by diversifying beyond Sponsored Products. Discover the benefits of Sponsored Brands, Sponsored Display, and Amazon DSP for driving growth.

Oracle's exit from third-party advertising signals a major shift. Learn how to thrive in a cookie-less future with first-party data and AI-driven strategies.

Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.

World's First Green Ad Marketplace! IPG Mediabrands & SeenThis launch Climate Action Marketplace (CAM) to reduce ad campaign carbon footprint.

Ad Relevance uses artificial intelligence to analyze billions of browsing, shopping, and streaming signals across Amazon’s properties.

Though concerns linger, over half of agency decision-makers expect the tech will have a significant or very significant impact on key aspects of their agency’s ecosystem.

Albertsons Media will use Rokt's AI-powered technology to unlock relevance and drive customer loyalty.