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Ansira Unveils Salesforce-Bloomreach Integration

MartechView Editors -
Ansira is the only systems integrator that can offer this capability. Ansira Partners, Inc. ("Ansira"), an independent global marketing services and solutions company with proprietary...
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Tatari Fuels New TV Ad Agencies

MartechView Editors -
More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings. Tatari, a leading platform for buying...
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Power Digital Launches Creative Affinity

MartechView Editors -
The Company’s Latest Investment In nova Platform Is A Proprietary Algorithm For Creative Ad Matching, Plus Enhanced Lifetime Value Prediction And Optimization. Power Digital, a...
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LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
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Captify, Magnite Deal Brings CTV Search to Planning

MartechView Editors -
Captify will analyze search terms from millions of publisher websites and categorize them into profiles, interests, and moments. The news from Captify and Magnite comes...
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SNL’s Target Lady Promotes Loyalty Revamp

MartechView Editors -
Kristen Wiig reprises the bowl cut-touting cashier as part of the big-box store’s Circle Week promotional bonanza. Target is putting a familiar face behind its...
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JPMorgan Chase: Targeting Based on Spending

MartechView Editors -
Chase Media Solutions connects customers to retail deals tailored to their spending directly through their bank app. JPMorgan Chase launched a business Wednesday that will help marketers...
Adtech

Don’t Worry, Links Are Here to Stay

James Watkins -
Fear not, SEO professionals! While Google's algorithm evolves, high-quality backlinks remain crucial for building trust and boosting your search ranking. Learn why links are...
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Google’s Privacy Sandbox Impact on Apps

MartechView Editors -
Privacy Sandbox raises challenges for advertising on Android devices quite different from the challenges presented to the Chrome browser. Mobile advertising underwent an upheaval when...
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Media.Monks Launches Persona.Flow

MartechView Editors -
Persona.Flow addresses a unique need within enterprise AI workflows by converting owned customer data into dynamic consumer personas. S4Capital's operating brand Media.Monks, a digital-first, data-led...
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