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Google Debuts AI-powered Ads at Marketing Live

MartechView Editors -
Google unveils AI-powered ad experiences at Marketing Live: interactive search ads, brand profiles, and creative tools using generative AI. Google introduced new creative tools and...
Adtech

A Cookie Crumbles: Digital Advertising’s Uncertain Leap

Khushbu Raval -
The death of the third-party cookie is upon us! But is the industry prepared? This article explores the challenges and opportunities of a cookieless...
News

Target’s New Ad Campaign Captures ‘That Target Feeling’

MartechView Editors -
Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia. Target’s creative agency, Mythology, and Ibra Ake from London-based...
News

How McDonald’s and Burger King Differ in Value-Driven Messaging

MartechView Editors -
On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies. Since last summer, a McDonald’s at...
News

TikTok Bolsters Publisher Ads Tied to Trending Content and Events

MartechView Editors -
Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising. TikTok’s NewFronts pitch this year focuses...
News

BarkleyOKRP Acquires Adlucent for Marketing Boost

MartechView Editors -
The deal is the first since Barkley and OKRP merged in March to create a “big indie” agency. Barkley and OKRP’s merger in March was...
News

StackAdapt and HubSpot Integrate to Expand First-Party Data

MartechView Editors -
StackAdapt simplifies multi-channel ad campaign targeting by syncing CRM lists with HubSpot, allowing marketers to leverage first-party data for personalized ads across various channels....
News

VIOOH Launches Programmatic Sales for DOOH with Beijing Metro

MartechView Editors -
VIOOH expands programmatic DOOH reach in China with the Beijing Metro partnership, offering real-time ad buying and audience targeting for brands on 267 digital...
Adtech

From Conversions to Key Events: How GA4 Empowers Deeper User Insights

MartechView Editors -
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
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AdTheorent, Miles Partnership Boost VISIT FLORIDA ROI with Predictive Ads

MartechView Editors -
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS. AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
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