adtech

MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.

DoorDash's new ad platform features offer advanced targeting, insights, and offsite media tools, helping businesses connect with consumers and drive growth.

Corona used YouTube Shorts to boost festival visibility, driving high engagement and ticket sales.

Commerce video is growing among retailers but needs better content, targeting, and collaboration to engage consumers and drive successful campaigns.

Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.

MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.

Kantar’s report reveals that media leaders focus on AI talent recruitment, innovation through internal training and external hiring to adapt to industry changes.

Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.

In-store media outperforms digital ads in grocery stores, with features like sampling kiosks and smart carts boosting sales. Data privacy remains a concern.

Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.