adtech

While linear ads still outperform for viewer attention, ads on premium CTV apps have now bested the channel, according to DoubleVerify and TVision.

According to Geoff Gates of Boathouse, the platform's opportunities for market research, community engagement, and amplified reach make it a worthy player.

Hyper-targeting uses data to deliver personalized messages to the right audience at the right time on the right channel.

Reddit’s Ads API launches with Sprinklr as first up-and-running partner, and a partnership spanning both Reddit’s Data API and Advertising API ecosystems.

Marketers may be missing out by worrying too much about brand safety, per new research from Stagwell.

Unleash the power of AI! Explore how AI transforms marketing, customer experience, and business operations across industries.

Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.

Adswerve optimizes Adobe technologies with the acquisition of Adobe Solution Partner MiaProva. Adswerve, an award-winning data, media, and technology consultancy and Adobe Gold partner, today...

SmartMedia Technologies launches Gamified Giveaways, a new solution for sports teams to engage fans beyond one-off sweepstakes. This platform uses gamification to boost fan...

Walmart ad sales soar! New advertisers, marketplace sellers, and strategic partnerships fuel the retail giant's ad business growth. Last quarter, Walmart extended a winning streak...