Google unveils AI-powered ad experiences at Marketing Live: interactive search ads, brand profiles, and creative tools using generative AI.
Google introduced new creative tools and...
The death of the third-party cookie is upon us! But is the industry prepared? This article explores the challenges and opportunities of a cookieless...
Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia.
Target’s creative agency, Mythology, and Ibra Ake from London-based...
On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies.
Since last summer, a McDonald’s at...
Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising.
TikTok’s NewFronts pitch this year focuses...
StackAdapt simplifies multi-channel ad campaign targeting by syncing CRM lists with HubSpot, allowing marketers to leverage first-party data for personalized ads across various channels....
VIOOH expands programmatic DOOH reach in China with the Beijing Metro partnership, offering real-time ad buying and audience targeting for brands on 267 digital...
Forget website traffic! GA4's key events unlock real business value for SEOs and marketers. Learn how to measure user engagement & demonstrate the impact...
Cross-Device Campaign Drove 363% Sales Lift and $67M in Incremental Sales Resulting in a 513X ROAS.
AdTheorent Holding Company, Inc., a machine learning pioneer using privacy-forward...
