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Using AI and Data to Personalize, Not Invade

Khushbu Raval -
Marie-Lou Penin, Head of Marketing at DanAds, discusses her journey in global marketing, DanAds' recent achievements, and the evolving landscape of advertising strategies. Marie-Lou Penin...
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Cineverse Launches Cineverse 360

MartechView Editors -
C360 will offer custom marketing integrations, including audio opportunities on the Cineverse Podcast Network.  Cineverse announced the launch of Cineverse 360, a new ad platform...
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Dstillery Integrates Ad Targeting Solutions with Cadent

MartechView Editors -
The integration allows advertisers to access time-relevant data and gain actionable insights into Pre-built audiences through Dstillery's Audience Studio. Dstillery, an AI ad targeting company,...
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Futuri Integrates SpotOn Spec Spots

MartechView Editors -
Futuri announced the integration of AI-powered SpotOn Spec Spots into its TopLine Sales Intelligence system, revolutionizing broadcast advertising.  Futuri, a provider of AI-driven broadcast solutions,...
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SHE Media Partners with Colossus SSP

MartechView Editors -
SHE Media announced a strategic partnership with Direct Digital Holdings' Colossus SSP to increase advertiser access to female audiences.  Direct Digital Holdings, Inc., an advertising...
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FreeWheel Debuts the Beeswax Inventory Desk

MartechView Editors -
The Beeswax Inventory Desk, an inventory curation service, is designed better to match buyer demand with premium video ad inventory supply. FreeWheel, a global technology...
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Innovid Enables Self-Service Creation of Interactive CTV Ad Experiences

MartechView Editors -
Innovid announced its self-service creation of interactive CTV ad experiences for live-streaming events at scale.  Innovid, an independent platform for creating, delivering, measuring, and optimizing...
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Skai: Retail Media Tops with 81% Marketers

MartechView Editors -
It explores the evolving dynamics of retail media and spotlights its expansion beyond traditional retail boundaries. Omnichannel advertising platform Skai and the Path to Purchase...
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Grocery TV Expands with D’Agostino, Gristedes

MartechView Editors -
With this addition and a growing presence in ShopRite, Grocery TV now reaches nearly one-third of the New York metropolitan market. Grocery TV, an in-store...
Adtech

Deep Learning: The Future of Advertising in a Cookie-Less World

Khushbu Raval -
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
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