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Clinch Integrates Google Ad Manager’s Creative Transcoding API

MartechView Editors -
This integration enables fully transcoded creatives to be available directly in Google Ad Manager's Creative Repository without the need to transcode real time. Clinch, a...
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Peter Piper Pizza Selects Citrus Advertising For Branding

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Citrus kicked off the partnership by filming a series of new commercials and introducing a new brand positioning: The Fun Is Baked In. Peter Piper...
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Clarivoy Launches Free Product for “Walk-in” Attribution

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The free product is part of Clarivoy's attribution platform and will allow marketers to see the total influence of a single marketing source using...
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Ari Weiss Launches Quality Experience

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Quality Experience is built on the core belief that "Experience is everything and everything is an experience." Ari Weiss, former Global Chief Creative Officer at...
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Amazon Integrates Ads Into Prime Video

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The change will come to customers in the U.K., Germany, and Canada, followed by France, Italy, Spain, Mexico and Australia later this year. Amazon has...
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Google Updates Its Policies For Bitcoin ETF Advertisements

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The updated guidelines will enable companies managing Bitcoin ETFs to leverage Google's advertising platform to raise awareness and attract investors. Google has revised its advertising...
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Tiger Pistol and The Wendy’s Company Expands Partnership

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The partnership reflects Wendy's dedication to aligning with contemporary consumer preferences and its commitment to delivering top-tier advertising solutions to its franchisees.  In a strategic...
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MediaGo Partners With Amazon Publisher Services

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Through the collaboration, publishers will have the opportunity to bring diverse, incremental demand to their advertising inventory. MediaGo, a deep learning-based intelligent advertising platform under...
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Refuel Agency Unveils Insights on Hispanic Advertising

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Bicultural Hispanics are 32% more likely to try brands which support a specific cause, Refuel Agency revealed.  A study from Refuel Agency, a multicultural marketing...
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Seekr Introduces Align Brand Safety and Suitability Platform

MartechView Editors -
Seekr Align unlocks more brand-safe advertising opportunities in a podcast landscape that is notoriously complex and difficult to navigate. Seekr, an artificial intelligence company specializing...
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