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AI and Machine Learning in Marketing

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SAP Launches EU AI Cloud to Guard Europe’s Digital Future

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SAP unveils EU AI Cloud, a full-stack sovereign platform built for Europe—uniting Cohere, Mistral, OpenAI and more to deliver compliant, flexible, multimodal AI without sacrificing data control.
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BKN301 Buys Planky to Power the Next Fintech Stack

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BKN301 secures new financing and acquires AI firm Planky, boosting its cloud-native banking architecture with real-time analytics, smarter automation, and next-gen fintech infrastructure.
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Ranketta Raises €1M to Decode the AI Search Shelf

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Czech startup Ranketta lands €1M to help brands track and boost visibility in AI search and AI shopping results—turning LLM recommendations into a measurable growth channel.
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SAS Launches Data Maker on Microsoft Marketplace

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SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
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Context PR Partners with Brandi AI to Boost AI Visibility

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Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.
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Comviva Unveils GenAI-Powered MobiLytix for Autonomous Marketing

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Comviva launches a GenAI-driven MobiLytix RTM platform that boosts marketer agility with AI-driven decisioning, instant content generation and emerging autonomous AI agents.
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ServiceNow Links Up with Microsoft to Tame AI Agents

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ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.
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Emberos Uses AI Signals to Predict Box Office 10 Days Early

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Emberos proves “Share of Prompt” can forecast sales with 92% accuracy, showing AI visibility beats traditional tracking and may become the next big demand signal.
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CMOs Under the Microscope: Brand vs. Performance

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NIQ finds CMOs squeezed: flat budgets and ROI scrutiny cut brand spend as AI, retail media and fractured data reshape 2026 planning.
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AI Song Detector Takes Aim at Fake Tracks

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Vobile’s new AI Song Detector helps DSPs and music groups identify AI-generated tracks with precision—protecting creators, copyrights, and the future of music.
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