AI and Machine Learning in Marketing

Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.

Olga Khryapchenkova of NIO on emotional AI, safety-first design, and building culturally aware in-cabin assistants.

A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.

Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.

As marketing drowns in data, growth depends on shifting from demographics to motivation—and using AI to turn complexity into clarity.

WPP unveils Agent Hub on WPP Open, deploying AI agents trained on decades of proprietary data to support clients and 100,000 employees worldwide.

Walmart and Google unveil a new AI-powered shopping experience inside Gemini, blending personalization, fast delivery, and real-time retail intelligence.

A Talkdesk survey finds 89% of U.S. shoppers used AI during the holidays, saving hours—but trust and transparency now shape brand loyalty.

StackAdapt’s 2026 report finds marketers who unify channels, consolidate tech, and apply AI pragmatically are pulling ahead in programmatic advertising.

At NRF 2026, Google Cloud launches Gemini Enterprise for CX, uniting shopping and customer service with agentic AI for retailers and restaurants.