AI and Machine Learning in Marketing

From pilot projects to performance engines, the AI maturity model shows how marketers can turn experimentation into measurable, scalable growth.

From LG’s CLOiD to agentic commerce, CES 2026 marked the end of AI as a chatbot and its birth as a physical neighbor—a Martechview analysis by our editors.

An in-depth conversation with Adrian Swinscoe on CX myths, agentic AI, and why trust, outcomes, and human connection will define customer experience in 2026.

Talkdesk introduced CXA-powered Commerce Orchestration and a new Consumer Goods Experience Cloud, aiming to turn customer conversations into revenue.

Disney announced new AI-powered ad tools, metrics, and vertical video formats at CES, aiming to simplify planning, boost measurement, and improve advertiser outcomes.

Amperity unveiled its Customer Data Agent, an enterprise AI tool designed to help marketers move from insight to activation using unified customer data.

Snowflake expands its partnership with Google Cloud, bringing Gemini AI models into Cortex AI for secure, governed enterprise intelligence at scale.

A new IBM–NRF study shows AI shaping shopping decisions before purchase, forcing retailers to rethink discovery, trust, and data readiness.

As scrutiny rises, pharmaceutical marketers are turning to data, AI and precision media to prove ROI—without losing sight of the physicians and patients they serve.

At CES 2026, PepsiCo unveiled a first-of-its-kind partnership with Siemens and NVIDIA to use AI-powered digital twins to redesign plants and supply chains.