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AI and Machine Learning in Marketing

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Zapier Names First AI Transformation Officer

MartechView Editors -
Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.
News

AI Tops Shoppers’ Wish Lists This Holiday Season

MartechView Editors -
Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.
News

WPP Unveils Open Pro: AI Marketing for Every Brand

MartechView Editors -
WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
News

DPG Media Expands Brand Lift Measurement with AI

MartechView Editors -
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
News

Auxia Unveils AI-Native UX for Smarter Marketing

MartechView Editors -
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
News

Talkdesk Launches AI Agents for Insurance

MartechView Editors -
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
News

Amplitude Brings Behavioral Data to AI Tools

MartechView Editors -
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
Personalization and Privacy

AI and the New Rules of Business Adaptation

Chris Chib -
From personalization to predictive insights, AI is redefining how companies adapt, compete, and build trust in a fast-changing business landscape.
News

Mailmodo Launches AI Platform to Redefine Email Marketing

MartechView Editors -
Mailmodo unveils Mailmodo AI, a conversational platform that streamlines campaign planning, creation, and automation—bringing AI to every step of email marketing.
News

Epiminds Emerges from Stealth with $6.6M for AI Marketing

MartechView Editors -
Stockholm startup Epiminds raises $6.6M to launch Lucy, a multi-agent AI system that automates end-to-end marketing and empowers agency creativity.
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