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AI and Machine Learning in Marketing

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Highspot’s Deal Agent Redefines Sales Intelligence

MartechView Editors -
Highspot’s Fall Launch ’25 unveils Deal Agent—an AI-powered teammate delivering real-time, deal-specific guidance to close the gap between strategy and execution.
News

Xometry Puts the Factory in Your Pocket

MartechView Editors -
Xometry launches its Workcenter Mobile App, giving suppliers real-time access to jobs, workflows, and performance—anytime, anywhere.
News

New Study Redefines Consumer Behavior in 2025

MartechView Editors -
Net Conversion’s new report uncovers five major shifts reshaping marketing—from value-driven loyalty to AI-assisted research and streaming ad influence.
Adtech

The Canaries of Marketing’s AI Revolution

Ted McNulty -
Performance marketers are signaling the next big shift — in-housing, AI automation, and accountability are redefining how modern marketing gets done.
News

Stravito Launches AI Personas to Speed Market Insights

MartechView Editors -
Stravito AI Personas lets brands test ideas with dynamic consumer profiles, accelerating insight-to-action and boosting innovation efficiency.
People

Edition 3: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

Zeta Global to Acquire Marigold’s Enterprise Software

MartechView Editors -
Zeta Global acquires Marigold’s enterprise software business for $325M, expanding scale, reach, and loyalty offerings with AI-driven marketing power.
News

Talkdesk Deepens Microsoft Partnership for CX

MartechView Editors -
Talkdesk integrates with Microsoft Teams and is now available in the Azure Marketplace, enhancing collaboration, AI automation, and customer experience efficiency.
News

Blazeo Launches Hybrid Voice AI for Faster, Smarter Calls

MartechView Editors -
Blazeo Voice AI blends real-time conversational AI with live agents, delivering instant, empathetic, and scalable customer interactions across industries.
News

MartechView Joins Conversational AI & Customer Experience Summit as a Media Partner

MartechView Editors -
The 4th Annual Conversational AI & Customer Experience Summit Europe will take place in Munich, Germany, on November 5-6, 2025. Discover the latest in AI-driven engagement, chatbots, and generative AI innovations.
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