AI and Machine Learning in Marketing

Appier introduces eight Agentic AI-powered tools to unify data, automate marketing, and deliver predictable ROI across the entire customer journey.

UK fintech Tide raises $120M led by TPG to accelerate global expansion, fuel AI-driven innovation, and grow its SMB business platform worldwide.

Prosper AI secures $5M to build voice AI agents that automate patient scheduling, billing, and insurance calls, cutting healthcare admin costs at scale.

Omnisend’s biggest update yet brings AI assistants, advanced SMS, and reporting tools to help brands personalize and automate marketing at scale.

Markup AI secures $27.5M to launch the first Content Guardian Agents, bringing trust, compliance, and control to enterprise-scale AI-generated content.

Google and PayPal team up to deliver AI-driven, seamless, and secure digital commerce experiences, setting new standards for global transactions.

Elizabeth Maxson reveals how AI-driven composable content empowers marketers to scale personalization and spark creativity in 2025.

Zeta's new GEO empowers brands to stand out, stay accurate, and win visibility in AI-generated answers—where search ends and discovery begins.

Contentful reveals marketers boost creativity and impact with AI, harnessing data and tech skills for a smarter, more human approach to digital campaigns.

A Forrester study shows Sitecore XM Cloud delivers 371% ROI, 50% better conversions, and faster personalization through its AI-first SaaS platform.