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AI and Machine Learning in Marketing

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Edge Marketing Launches GEO: SEO for the AI Search Era

MartechView Editors -
Edge Marketing introduces Generative Engine Optimization (GEO), helping brands become cited, trusted sources in AI-driven search and generative summaries.
News

Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
News

DoubleVerify Expands Brand Suitability Tools on Meta

MartechView Editors -
DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
News

Knit Raises $16.1M to Transform Enterprise Research

MartechView Editors -
Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
News

Hightouch Secures Funding to Advance AI Marketing Agents

MartechView Editors -
Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
People

How is AI Reshaping MarTech for a Privacy-First Future?

Khushbu Raval -
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
Conversational AI

Can AI Finally Fix the Travel Planning Mess?

Gavin Sweeney -
Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.
News

YugabyteDB Boosts AI App Development

MartechView Editors -
YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.
News

GALERIA.ag Taps Adobe GenStudio to Power AI-Driven Creativity

MartechView Editors -
GALERIA.ag partners with Adobe to launch GenStudio in Brazil, boosting creative efficiency, AI-powered workflows, and faster, smarter campaign delivery.
News

Smartcat’s AI Agents Power Global Content

MartechView Editors -
Smartcat launches expert-enabled AI Agents to automate global content creation and localization. These agents boost quality, speed, and scale for enterprise brands.
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