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AI and Machine Learning in Marketing

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Natterbox AI Boosts Contact Centers

MartechView Editors -
Natterbox launches AI Assistants and agents for CRM, cutting call queues and costs. By automating queries, Natterbox frees human agents for higher-value tasks.
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Jellyfish Unveils AI Platform for Brand “Share of Model”

MartechView Editors -
Jellyfish launches Share of Model™: Analyze how LLMs perceive your brand and optimize digital presence for AI recommendations.
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ContentWise AI Agent Engine Unveiled

MartechView Editors -
ContentWise integrates AI agents into its UX Engine, automating complex tasks to create hyper-personalized content experiences that boost loyalty and retention.
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CallRail Debuts Conversion Signals to Improve Ad Targeting

MartechView Editors -
CallRail launches AI-powered conversion signals, automatically tagging calls that convert to appointments. Integrate with Google Ads for higher quality leads.
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Bevy Launches AI Engagement Hub, Acquires Intros AI

MartechView Editors -
With Intros AI, Bevy's new AI-powered Engagement Hub scales personalized community engagement for global brands. Enhance forums and events now!
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AI and Analytics Reshape Retail/CPG: New ISG Report

MartechView Editors -
ISG's 2025 report reveals how AI and advanced analytics are transforming retail/CPG, boosting efficiency, personalization, and profits.
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Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly

MartechView Editors -
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
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Capgemini to Acquire WNS in $3.3B AI-Led Deal

MartechView Editors -
Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.
People

James Evans on Amplitude’s Bold AI Vision and Strategy

Khushbu Raval -
James Evans, Head of AI at Amplitude, shares insights on outcome-driven AI agents, responsible practices, and the future of product analytics in this exclusive interview.
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Cannes Lions Strips Awards Over AI “Factual Breach”

MartechView Editors -
DM9 loses Cannes Lions awards for GenAI use violating rules. Cannes to mandate AI disclosure, signaling new era for advertising ethics.
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