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AI and Machine Learning in Marketing

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Hightouch Secures Funding to Advance AI Marketing Agents

MartechView Editors -
Snowflake Ventures and Capital One Ventures invest in Hightouch to fuel AI Decisioning agents, transforming marketing with real-time, data-driven personalization.
People

How is AI Reshaping MarTech for a Privacy-First Future?

Khushbu Raval -
Dean de la Pena on how Resonate's AI transforms martech with privacy-first identity, deep psychographics, and adaptable data stacks for compliant personalization at scale.
Conversational AI

Can AI Finally Fix the Travel Planning Mess?

Gavin Sweeney -
Conversational and agentic AI are transforming travel planning from scattered apps to a single, intelligent interface for personalized, seamless trips.
News

YugabyteDB Boosts AI App Development

MartechView Editors -
YugabyteDB introduces new vector search and PostgreSQL features for AI app developers. Build resilient, scalable GenAI apps with expanded multi-modal support.
News

GALERIA.ag Taps Adobe GenStudio to Power AI-Driven Creativity

MartechView Editors -
GALERIA.ag partners with Adobe to launch GenStudio in Brazil, boosting creative efficiency, AI-powered workflows, and faster, smarter campaign delivery.
News

Smartcat’s AI Agents Power Global Content

MartechView Editors -
Smartcat launches expert-enabled AI Agents to automate global content creation and localization. These agents boost quality, speed, and scale for enterprise brands.
News

Natterbox AI Boosts Contact Centers

MartechView Editors -
Natterbox launches AI Assistants and agents for CRM, cutting call queues and costs. By automating queries, Natterbox frees human agents for higher-value tasks.
News

Jellyfish Unveils AI Platform for Brand “Share of Model”

MartechView Editors -
Jellyfish launches Share of Model™: Analyze how LLMs perceive your brand and optimize digital presence for AI recommendations.
News

ContentWise AI Agent Engine Unveiled

MartechView Editors -
ContentWise integrates AI agents into its UX Engine, automating complex tasks to create hyper-personalized content experiences that boost loyalty and retention.
News

CallRail Debuts Conversion Signals to Improve Ad Targeting

MartechView Editors -
CallRail launches AI-powered conversion signals, automatically tagging calls that convert to appointments. Integrate with Google Ads for higher quality leads.
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