AI and Machine Learning in Marketing

New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.

Explore how AI-powered ads are turning digital shoppers into in-store buyers, boosting foot traffic, leads, and ROI for retailers in 2025.

Scott Brinker on if AI brings MarTech consolidation or deeper fragmentation, and what it means for leadership, innovation, and the new rules of marketing.

Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.

A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.

Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.

Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.

Instagram is testing Picture-in-Picture for Reels, letting users watch videos in a floating window while multitasking across other apps.

Discover how Google, YouTube, and AI shape the US holiday shopping—with 4S behavior, AI tools, and creator marketing strategies driving success.

Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.