AI and Machine Learning in Marketing

Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.

Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.

A 12-week cloud migration moves Screenvision Media's core systems, improving scalability and data protection with zero business disruption.

Fullcast acquires Atrium to create a comprehensive, AI-powered platform that manages the entire revenue lifecycle from planning to commission payment.

Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.

Zilliz Cloud enables scalable, intelligent AI agents with human-like responsiveness, helping enterprises automate workflows and enhance customer interactions.

Bandy AI helps e-commerce brands create diverse, on-model fashion visuals with customizable poses and backgrounds, boosting product imagery quickly and affordably.

Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.

MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.

London-based Embargo secures $3.5M to scale its AI-driven CRM platform, helping European hospitality SMEs boost customer retention and grow revenues.