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AI and Machine Learning in Marketing

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Agencies Bet on AI as Analysts Warn of Limits

MartechView Editors -
Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.
People

Your Homepage Isn’t the Front Door Anymore

Khushbu Raval -
Bloomreach CEO Raj De Datta on agentic commerce, AI-powered shopping, and why the future of retail will move beyond the traditional website.
News

Xometry Expands AI Models for Faster Manufacturing

MartechView Editors -
Xometry launches new AI lead-time prediction and personalized pricing models to improve manufacturing speed, sourcing accuracy and delivery reliability.
News

Riskified Expands AI Protection for Retail Chatbots

MartechView Editors -
Riskified expands its AI Agent Intelligence platform to help retailers secure AI shopping assistants and prevent fraud in conversational commerce.
News

CommerceIQ Launches AI Agents for Retail Operations

MartechView Editors -
CommerceIQ unveils AI agents for sales, content, shelf and retail media, helping brands automate ecommerce operations and scale optimization across thousands of SKUs.
News

AI Use Rises, but Consumers Want Control

MartechView Editors -
Shift survey finds AI adoption growing fast, but consumers demand stronger privacy protections, transparency and control over AI systems.
Martech

The End of the Predictable B2B Buyer Journey

Allen Bonde -
AI is reshaping B2B marketing as buyers research with AI tools first. Success now depends on responding to real-time intent rather than relying on static personas.
Martech

Marketing That Predicts, Not Reacts

Dean de la Peña -
Resonate says predictive AI—grounded in values and real-time signals—can forecast consumer behavior and turn marketing from guesswork into measurable growth.
News

Era Raises $1.4M for AI-Driven Commerce

MartechView Editors -
The New Era of Shopping secures $1.4M in pre-seed funding to help brands optimize for AI assistants like ChatGPT and Gemini as shopping shifts toward agentic commerce.
News

Doceree Launches HIPAA-Compliant Site LLM

MartechView Editors -
Admanager by Doceree unveils Site LLM, a private, HIPAA-compliant AI assistant built to help healthcare publishers retain traffic and monetize engagement.
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