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AI and Machine Learning in Marketing

Adobe Charts the Future of Creativity and AI at MAX London

Adobe releases new Photoshop (beta) with advanced generative AI features, including Generate Image and Generative Fill with Reference Image. Adobe is taking MAX, the world's...

Advanced BI Tools Aim to Democratize Data Science in Brazil

A new ISG report says data governance platforms in Brazil are becoming user-friendly. They use natural language interfaces and self-service features to empower "citizen...

Sullivan on Comp Launches ChatSOC: Chatbot for CA Workers’ Comp Pros

Struggling to navigate California's workers' compensation law? ChatSOC, a new AI assistant from Sullivan on Comp, offers instant answers and streamlines workflows for legal...

Management Buys into AI Hype, Yet Organizational Readiness Lags: IFS

IFS-commissioned research shows value creation lags behind AI promise without the right planning and application. New research from IFS, the global cloud enterprise software company, has...

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.

How Predictive AI is Transforming the Retail Industry

Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...

Marketers Utilize Technology to Integrate Print and Digital Strategies

The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....

Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...

Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...

AI Will Breathe New Life Into Market Research

AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...

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