AI and Machine Learning in Marketing

CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...

The strategic collaboration marks a significant step in revolutionizing how large consumer brands integrate, analyze, attribute, and extract insights from large marketing datasets. Improvado, an...

Marie-Lou Penin, Head of Marketing at DanAds, discusses her journey in global marketing, DanAds' recent achievements, and the evolving landscape of advertising strategies. Marie-Lou Penin...

Pega GenAI Blueprint empowers business leaders to transform app ideas into interactive ‘application blueprints’ easily understood and collaborated on by all stakeholders. Pegasystems Inc., an...

DiGGi-GPT is a genAI powerhouse that is primed to assist marketers in deciphering insights from their marketing data, optimizing campaigns, and making data-driven decisions.  DiGGrowth...

Yambo aims to integrate Apple's visionary approach to virtual reality (VR) and OpenAI’s ambition for artificial intelligence (AI) in gamification, delivering unparalleled interactive experiences...

Unlike LLM chatbots, IntentKey is purpose-built to model audiences for advertising, further revolutionizing precision marketing.  Inuvo, Inc., a marketing technology provider powered by artificial intelligence...

Brinx.TV’s platform lets viewers directly interact with and purchase products, merging advertising with immediate consumer action, providing a seamless content-commerce experience. AiAdvertising, a provider of AI-powered...

AI buzz continues, but 2024 shifts focus from playful exploration to tangible results. Join us as we delve into "The Great Reconciliation": standardizing tools, integrating AI into processes, and demanding proven ROI.

AI tailors your world, predicting every desire... but at what cost? Explore the dark side of personalization.