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Campaign Orchestration

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Frito-Lay and Hasbro Revive Classic Games

MartechView Editors -
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...
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Kraft Unifies Sauce Line with Brand Refresh

MartechView Editors -
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
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Hightouch Debuts Campaign Intelligence

MartechView Editors -
Campaign Intelligence empowers non-technical users with advanced marketing science techniques. Hightouch launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and...
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Vatika Naturals Debuts RootForMe Campaign

MartechView Editors -
Vatika Naturals' #ROOTFORME campaign addresses workplace bias against women of color through humor & digital content, aiming to empower career advancement by breaking stereotypes. Vatika...
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SHEIN Partners with Sanya Richards-Ross

MartechView Editors -
As part of this partnership, SHEIN is donating $50,000 to MommiNation, a virtual organization that fosters a community for mothers of color. In celebration of...
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Rebrandly Integrates with HubSpot

MartechView Editors -
This integration will enable HubSpot users to improve campaign performance and engagement with Rebrandly-branded short links.  Rebrandly, a secure, branded link management platform, has announced...
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Splice Partners with Instrument

MartechView Editors -
Splice and Instrument collaborated to launch a global brand campaign.  Stagwell agency, Instrument, a multi-disciplinary creative agency redefining brands and experiences, has partnered with Splice...
Campaign Orchestration

Unveiling Tomorrow’s PR Scene: 2024’s Defining Trends

Anastasiya Golovatenko -
How purposeful communication, crisis preparedness, and hyper-personalization are shaping the future of Public Relations. This guide is your roadmap to success in a rapidly changing world.
Campaign Orchestration

5 Innovative Holiday Marketing Campaigns of 2023

Vanshika Rastogi -
Around 30% of consumers will shop for gifts this holiday season year-round by 2026, encouraging brands to plan innovative holiday marketing campaigns. As an outcome, they extract valuable insights from customer data to shape their marketing objectives.
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