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Campaign Orchestration

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Tariffs, AI Upheaval Threaten Artificial Tree Supply

MartechView Editors -
Tariffs and supply chain chaos led to the "most challenging year ever" for the $15B artificial Christmas tree industry, impacting costs and consumer demand.
Campaign Orchestration

Holiday Shoppers Want Discovery, Not Just Discounts

Bryan Hernandez -
Holiday shopping is now a months-long marathon of discovery. Brands that show up early, fuel exploration, and stay consistent—not just cheaper—win the 2025 season.
Campaign Orchestration

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Maor Sadra -
Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.
Campaign Orchestration

Black Friday Speed Demands AI, Not Dashboards

Guru Hariharan -
With $10.8B spent online last Black Friday, retailers can’t keep up with human-paced decisions. AI assistants and agents now drive real-time actions across Turkey 5.
News

Thanksgiving Goes Takeout as Americans Tighten Budgets

MartechView Editors -
Popmenu’s 2025 survey shows 53% plan to order Thanksgiving meals as economic worries push consumers to cut costs, trim menus, and skip classic holiday dishes.
News

Holiday Shoppers Want Value, Not Just Vibes

MartechView Editors -
Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.
News

Snapchat Brings “Zootopia 2” to Life With AR Magic

MartechView Editors -
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
News

Pizza Hut Pushes Holiday Value With Triple Treat Box

MartechView Editors -
Pizza Hut’s holiday campaign centers on value and nostalgia, promoting its $20 Triple Treat Box, festive activations, and giveaways as the chain seeks to regain momentum.
News

Instacart Revives Stop-Motion Magic for the Holidays

MartechView Editors -
Instacart taps Rankin/Bass-style stop-motion to celebrate “Magic Makers,” spotlight convenience, and launch quirky holiday promos with 25+ CPG partners.
News

How AI Hands SMBs the Gift of Time—and Holiday Wins

MartechView Editors -
AI is giving SMBs a 20-hour monthly edge just as holiday sales peak. With shoppers leaning local, reclaimed time becomes the season’s most profitable currency.
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