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Campaign Orchestration

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OpenX and Polk Launch Auto Campaign Measurement

MartechView Editors -
OpenX integrates S&P Global Mobility’s Polk Automotive to offer precise, real-time campaign measurement and targeting for automotive marketers.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
News

Mobiquity Unveils CMOne: An AI CMO for 24/7 Marketing

MartechView Editors -
Mobiquity launches CMOne, a fully agentic AI platform unifying content, ads, and engagement into one autonomous marketing command center.
News

Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
News

ActiveCampaign Launches WhatsApp-First Automation

MartechView Editors -
ActiveCampaign introduces WhatsApp Messaging for marketing and sales automation, driving engagement with no-code workflows and real-time insights.
News

Auxia’s AI Analyst Agent Unlocks Campaign “Why” Instantly

MartechView Editors -
Auxia launches enhanced Analyst Agent: AI-powered, natural language insights for marketing teams. Understand campaign performance and uncover hidden patterns.
News

7-Eleven Rolls Out Culture-Driven Ad Campaign

MartechView Editors -
7-Eleven's new 'Roll-Up & Refuel' campaign spotlights skate and car culture, celebrating loyal fans with deals, merch, and fuel for every lifestyle.
Campaign Orchestration

The New Rules of Crisis Communication: Lessons from Global Tech Brands

Edward Barnfield -
Discover why traditional crisis PR fails in today's rapid-fire world. Learn how tech companies master real-time responses, prepare for the unpredictable, and leverage AI to stay ahead.
News

DoorDash Fights “Summer Scaries” with 90s Horror

MartechView Editors -
DoorDash's new campaign taps 90s horror nostalgia & stars Freddie Prinze Jr., and Rachael Leigh Cook to tackle summer budget fears with DashPass savings.
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