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SAP Emarsys Taps Halon for Next-Gen Email Infrastructure

MartechView Editors -
SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.
News

Amplitude Web Experimentation: Faster, Smarter Marketing Tests

MartechView Editors -
New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
News

Klarna Targets $1.27B in US IPO at $14B Valuation

MartechView Editors -
Klarna launches US IPO to raise $1.27B, aiming for $14B valuation as it expands debit card services and repositions as a global digital bank.
News

Zinrelo and TINT Merge to Form TrueLoyal

MartechView Editors -
A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
News

Jivox Puts AI at the Heart of Commerce Ads

MartechView Editors -
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
News

Klarna Launches Debit Card Across EU, Eyes UK Market

MartechView Editors -
Klarna rolls out debit card in Europe offering flexible pay options, expanding beyond BNPL as it preps for a $13-14B US IPO soon.
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SHOPLINE and Goodie Nation Partner on Equity

MartechView Editors -
A new SHOPLINE and Goodie Nation partnership aims to help diverse founders. The collaboration will provide mentorship, e-commerce tools, and a virtual demo day.
News

Instacart and MDI Partner on Grocer E-Commerce

MartechView Editors -
Instacart and MDI partner to help independent grocers. The partnership offers same-day delivery, digital storefronts, and retail media capabilities.
CX

How CPG Leaders Used AI to Boost Prime Day Sales

Bill Schneider -
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
Martech

Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini -
Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.
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