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Customer Experience (CX)

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Fast Food Becomes a Treat, Not Just a Cheap Bite

MartechView Editors -
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
News

Ipsos and Qualtrics Launch Self-Guided CX Tool on XM

MartechView Editors -
Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies. 
Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
News

ServiceNow Powers Ferrari’s Real-Time Race Ops

MartechView Editors -
Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.
News

Amplitude Acquires Kraftful to Power AI Insights

MartechView Editors -
Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.
News

Shein and Temu Hit by Tariffs, US Sales Drop

MartechView Editors -
New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
News

HealthTech Growth: Know Your Customer Journeys

MartechView Editors -
Experts say understanding diverse customer groups and journeys is key to Health tech growth, especially in the booming direct-to-consumer market.
News

Sephora Teams with Lyft for In-Store Beauty

MartechView Editors -
Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
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