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Customer Experience (CX)

Martech

Is MarTech’s Future Big Platforms or Niche AI Tools?

Khushbu Raval -
Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.
News

Qualtrics, Stanford Use AI to Transform Patient Care

MartechView Editors -
Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.
News

Zippy’s Goes Digital with Bottle Rocket’s Ordering Upgrade

MartechView Editors -
Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.
News

Philz Coffee Joins Freeman Spogli, Plans Store Expansion

MartechView Editors -
Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.
Martech

Blurring Boundaries: Why Marketers Need Unified Profiles

Joshua Johnson -
Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.
News

Fast Food Becomes a Treat, Not Just a Cheap Bite

MartechView Editors -
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
News

Ipsos and Qualtrics Launch Self-Guided CX Tool on XM

MartechView Editors -
Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies. 
Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
CX

The Attention Equation: Shifting Focus from Quantity to Quality

Khushbu Raval -
McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.
News

ServiceNow Powers Ferrari’s Real-Time Race Ops

MartechView Editors -
Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.
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