Customer Experience (CX)

Instacart and MDI partner to help independent grocers. The partnership offers same-day delivery, digital storefronts, and retail media capabilities.

CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.

Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.

Generative AI is reshaping MarTech, driving consolidation around major platforms and a surge of specialized tools. Success lies in mastering both.

Qualtrics and Stanford Health Care launch AI agents to ease care team burdens, deepen patient trust, and drive better health outcomes.

Bottle Rocket powers Zippy’s Restaurants’ new digital ordering platform, delivering faster checkout, live tracking, and a modern UX for loyal Zipsters.

Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.

Work and life overlap, making unified identity profiles essential. Learn how Ideal Person Profiles help marketers deliver smarter, cross-channel engagement.

A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.

Ipsos debuts its Forces of CX solution on Qualtrics XM Marketplace, offering self-guided tools to benchmark, analyze, and elevate customer experience strategies.