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Customer Experience (CX)

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Amplitude Acquires Kraftful to Power AI Insights

MartechView Editors -
Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.
News

Shein and Temu Hit by Tariffs, US Sales Drop

MartechView Editors -
New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.
News

HealthTech Growth: Know Your Customer Journeys

MartechView Editors -
Experts say understanding diverse customer groups and journeys is key to Health tech growth, especially in the booming direct-to-consumer market.
News

Sephora Teams with Lyft for In-Store Beauty

MartechView Editors -
Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
People

Edition 2: Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.
News

Talkdesk Unveils AI CX for Travel and Hospitality

MartechView Editors -
Talkdesk launches new AI-powered Experience Clouds for travel and hospitality, offering digital-first, agentless support for seamless customer journeys.
News

Careington Enhances CX with Cognigy AI

MartechView Editors -
Careington integrates Cognigy AI into its call center, streamlining customer service with intelligent IVR and routing for enhanced efficiency and support.
News

Amazon Live: New Data Fuels Creator Commerce

MartechView Editors -
Amazon boosts Prime Video shopping with "Live signals" for advertisers. Gain insights on creators, optimize campaigns, and drive purchases from streaming content.
News

Travel Loyalty: Gen Z and Millennials Reshape CX

MartechView Editors -
New report reveals generational shifts in travel. Loyalty programs must adapt to Gen Z and Millennial preferences, from bundled bookings to flexible payments.
Loyalty

Can AI in Retail Win Trust Before It Loses Customers?

Stamatis Astra -
As AI reshapes retail, trust is now the true currency. Learn how brands can implement ethical AI to enhance customer loyalty—not risk it.
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