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Customer Experience (CX)

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e.l.f. Beauty Acquires rhode in $1B Deal

MartechView Editors -
e.l.f. Beauty acquires Hailey Bieber’s rhode for $1B, expanding into prestige skincare and accelerating global growth with innovation at the core.
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Cogitate Achieves Stellar NPS of 9.8 in Insurance Tech

MartechView Editors -
Cogitate earns a 9.8 NPS, reflecting top-tier customer satisfaction, rapid deployments, and innovation in P&C insurance digital transformation.
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Trip.com Unveils Trends at Global Partners Forum

MartechView Editors -
Trip.com shares travel trends, tech updates, and partner strategies at its Attractions and Tours Forum, spotlighting deeper experiences and AI-driven personalization.
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Firstsource, Sanas Partner for AI-Driven CX Boost

MartechView Editors -
Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
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Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
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McCain Fries Go Green with Global Regenerative Push

MartechView Editors -
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
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Is Intercom’s AI CX Score the End of CSAT?

MartechView Editors -
Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
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Sprite Launches Bold New Flavor: Sprite + Tea

MartechView Editors -
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
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U.S. Consumer Sentiment Drops Again in May

MartechView Editors -
Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
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Knorr Debuts DIY Fast Food Dupes with Martha Stewart

MartechView Editors -
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
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