Customer Experience (CX)

Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.

McKinsey’s “Attention Equation” urges media leaders to shift focus from quantity to quality of attention—unlocking deeper engagement and smarter monetization.

Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.

Amplitude acquires Kraftful to unify user behavior and feedback, embedding Voice of Customer AI to help teams build better products, faster.

New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.

Experts say understanding diverse customer groups and journeys is key to Health tech growth, especially in the booming direct-to-consumer market.

Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Talkdesk launches new AI-powered Experience Clouds for travel and hospitality, offering digital-first, agentless support for seamless customer journeys.

Careington integrates Cognigy AI into its call center, streamlining customer service with intelligent IVR and routing for enhanced efficiency and support.