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Customer Experience (CX)

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McCain Fries Go Green with Global Regenerative Push

MartechView Editors -
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
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Is Intercom’s AI CX Score the End of CSAT?

MartechView Editors -
Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
News

Sprite Launches Bold New Flavor: Sprite + Tea

MartechView Editors -
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
News

U.S. Consumer Sentiment Drops Again in May

MartechView Editors -
Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
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Knorr Debuts DIY Fast Food Dupes with Martha Stewart

MartechView Editors -
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
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Airbnb Adds Services, Experiences in App Refresh

MartechView Editors -
Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
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Conviva Report: Digital Friction Drives Customers Away

MartechView Editors -
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
People

What Does Modern Customer Experience Look Like in 2025?

Khushbu Raval -
Deborah Knight on the future of CX: adaptive experiences, human connection, and intentional design for 2025. Discover how to truly listen and measure impact.
News

Sprinklr Powers Aramex’s Global AI CX Transformation

MartechView Editors -
Sprinklr drives Aramex’s AI-led CX overhaul across 65+ countries, automating 90% of cases and saving over 1M agent hours with voice, chat, and automation.
News

Skechers to Go Private in $9B Deal with 3G Capital

MartechView Editors -
Skechers is being acquired by 3G Capital for over $9B amid tariff tensions. The company plans to go private while keeping its leadership and HQ in California.
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