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Customer Experience (CX)

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Level AI Launches Naviant for Human-Like CX

MartechView Editors -
Level AI introduces Naviant, an AI virtual agent for human-like customer conversations, driving operational excellence and continuous CX improvement.
News

Cresta AI Agent: Omnichannel CX Transformed

MartechView Editors -
Cresta's new AI Agent automates complex customer conversations across all channels, preserving context and delivering human-like, personalized experiences for efficient resolution.
Adtech

Why the Creator Economy’s Next Chapter Is All About Authenticity

Khushbu Raval -
The creator economy shifts. Discover how authenticity, strategic platforms, and deep creator partnerships drive its $525B future—insights from industry leaders.
News

e.l.f. Beauty Acquires rhode in $1B Deal

MartechView Editors -
e.l.f. Beauty acquires Hailey Bieber’s rhode for $1B, expanding into prestige skincare and accelerating global growth with innovation at the core.
News

Cogitate Achieves Stellar NPS of 9.8 in Insurance Tech

MartechView Editors -
Cogitate earns a 9.8 NPS, reflecting top-tier customer satisfaction, rapid deployments, and innovation in P&C insurance digital transformation.
News

Trip.com Unveils Trends at Global Partners Forum

MartechView Editors -
Trip.com shares travel trends, tech updates, and partner strategies at its Attractions and Tours Forum, spotlighting deeper experiences and AI-driven personalization.
News

Firstsource, Sanas Partner for AI-Driven CX Boost

MartechView Editors -
Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
People

Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
News

McCain Fries Go Green with Global Regenerative Push

MartechView Editors -
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
News

Is Intercom’s AI CX Score the End of CSAT?

MartechView Editors -
Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
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