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Saturday, June 27, 2026

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Customer Experience (CX)

Trip.com Unveils Trends at Global Partners Forum

Trip.com shares travel trends, tech updates, and partner strategies at its Attractions and Tours Forum, spotlighting deeper experiences and AI-driven personalization.

Firstsource, Sanas Partner for AI-Driven CX Boost

Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.

Why Brands Must Build Parasocial Bonds, Not Just Content

Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.

McCain Fries Go Green with Global Regenerative Push

McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.

Is Intercom’s AI CX Score the End of CSAT?

Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.

Sprite Launches Bold New Flavor: Sprite + Tea

Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.

U.S. Consumer Sentiment Drops Again in May

Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.

Knorr Debuts DIY Fast Food Dupes with Martha Stewart

Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.

Airbnb Adds Services, Experiences in App Refresh

Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.

Conviva Report: Digital Friction Drives Customers Away

91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.

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