Trip.com shares travel trends, tech updates, and partner strategies at its Attractions and Tours Forum, spotlighting deeper experiences and AI-driven personalization.
Firstsource teams with Sanas to deploy real-time accent translation, enhancing global customer conversations and agent performance with AI-powered clarity.
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
McCain’s “Taste Good. Feel Good.” campaign uses AR gaming to teach regenerative farming, aiming to close the awareness gap while serving up sustainable fries.
Intercom launches Fin Insights with CX Score, Topics Explorer, and Optimize Dashboard—AI tools that replace CSAT with real-time conversation intelligence.
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.