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Customer Experience (CX)

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Sprite Launches Bold New Flavor: Sprite + Tea

MartechView Editors -
Inspired by a viral TikTok trend, Sprite + Tea blends soda with tea for a fresh twist. Two varieties are available in the U.S. and Canada through October.
News

U.S. Consumer Sentiment Drops Again in May

MartechView Editors -
Consumer sentiment hit its second-lowest level ever in May as inflation fears grow amid Trump’s trade tariffs and rising political division.
News

Knorr Debuts DIY Fast Food Dupes with Martha Stewart

MartechView Editors -
Knorr's "Unlimited Time Menu" lets fans recreate McRib, Double Down and more at home using Knorr products—backed by Martha Stewart and Gen Z's dupe trend.
News

Airbnb Adds Services, Experiences in App Refresh

MartechView Editors -
Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.
News

Conviva Report: Digital Friction Drives Customers Away

MartechView Editors -
91% of consumers faced poor digital service in 2024. Conviva's 2025 report shows friction cuts engagement, revenue, and loyalty in the attention economy.
People

What Does Modern Customer Experience Look Like in 2025?

Khushbu Raval -
Deborah Knight on the future of CX: adaptive experiences, human connection, and intentional design for 2025. Discover how to truly listen and measure impact.
News

Sprinklr Powers Aramex’s Global AI CX Transformation

MartechView Editors -
Sprinklr drives Aramex’s AI-led CX overhaul across 65+ countries, automating 90% of cases and saving over 1M agent hours with voice, chat, and automation.
News

Skechers to Go Private in $9B Deal with 3G Capital

MartechView Editors -
Skechers is being acquired by 3G Capital for over $9B amid tariff tensions. The company plans to go private while keeping its leadership and HQ in California.
People

What If Your Favorite Recipe Could Shop for You?

Khushbu Raval -
How will online grocery evolve? Chicory COO and Co-founder Joey Petracca discusses contextual commerce, AI's role, and the future shopper journey.
News

IntelePeer Unveils Next-Gen Voice AI for Real-Time CX

MartechView Editors -
IntelePeer launches next-gen voice AI with record-low latency, real-time speech processing, and enhanced customer experience for smarter, faster conversations.
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