Customer Experience (CX)

Sprinklr and SAMY launch a global partnership merging AI-powered CX with social-first strategy, helping brands predict trends, unify data, and deliver high-impact experiences at scale.

Nuvei now processes Wero’s instant A2A payments, giving EU merchants faster, cheaper checkout options and boosting conversion with Europe’s preferred digital wallet.

Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.

Qualtrics finds that poor experiences put nearly $3 trillion in global sales at risk. With 47% of bad moments resulting in cut spending, brands must treat CX as a financial strategy, not just fluff.

CEO Daniel Baven says food service is heading for its “iPhone moment.” Retailers will become kitchens, restaurants will become experiences—and the entire food economy will shift to an IP-powered platform.

Tata Communications and NICE team up to merge Kaleyra and CXone Mpower, creating AI-driven, hyper-personalized customer experiences across 190+ countries.

Klarna partners with Sparkassen to launch Variable Recurring Payments in Germany, a faster, safer open banking alternative to traditional direct debits.

Tango transformed marketing with SAS Customer Intelligence 360—achieving 50% higher retention through real-time personalization and omnichannel engagement.

Nectar360 partners with FareShare, letting 24M Nectar members earn or donate points to provide meals and support food redistribution across the UK.

Amperity launches Real-Time Profiles, uniting live and historical data to power instant, one-to-one personalization across every customer touchpoint.