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Marketing Compliance and Privacy

People

Marketing’s Next Chapter: Women Driving Impact in 2025

Khushbu Raval -
Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.
Martech

Marketing Priorities for 2025

MartechView Editors -
MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
News

82% of Americans Fear Data Misuse, TELUS Survey Finds

MartechView Editors -
Survey: US consumers prioritize data privacy, favor companies with strong data practices, and seek transparency in AI development.
News

California Bill Could Force Browsers to Implement Opt-out Signals

MartechView Editors -
AB 3048, if passed, would require browser and mobile OS providers to enable users to send "opt-out preference signals" (OOPS) to businesses. This could significantly impact the advertising ecosystem and data sharing practices.
News

Swipe with Caution: The Privacy Risks of Dating Apps

MartechView Editors -
A new study reveals the alarming privacy risks associated with popular dating apps. Learn how these apps collect and share your personal data, and what you can do to protect yourself.
News

Children’s Toys Raise Data Privacy Concerns

MartechView Editors -
A new study reveals the privacy risks associated with smart toys, highlighting the need for stricter data protection measures. Learn how popular toys like the Toniebox and Tiptoi collect and transmit children's data.
Adtech

Google Rethinks Cookie Apocalypse: A New Approach to Online Advertising

Khushbu Raval -
Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.
People

Jonathan Moran on the Future of MarTech: AI, Data Privacy, and Emerging Trends

Khushbu Raval -
Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.
Personalization and Privacy

All You Need To Know: Google’s Privacy Sandbox

MartechView Editors -
Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. Google’s Privacy Sandbox is a...
News

Privacy Tools Fall Short: Here’s What the Numbers Say

MartechView Editors -
A recent Lokker report states that an increasingly complex privacy landscape presents several challenges. Digital privacy efforts fail to protect consumers and marketers fully, especially...
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