Marketing Compliance and Privacy

Explore MartechView’s expert lineup sharing insights on AI, data, CX, and the future of marketing innovation.

Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.

MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.

Survey: US consumers prioritize data privacy, favor companies with strong data practices, and seek transparency in AI development.

AB 3048, if passed, would require browser and mobile OS providers to enable users to send "opt-out preference signals" (OOPS) to businesses. This could significantly impact the advertising ecosystem and data sharing practices.

A new study reveals the alarming privacy risks associated with popular dating apps. Learn how these apps collect and share your personal data, and what you can do to protect yourself.

A new study reveals the privacy risks associated with smart toys, highlighting the need for stricter data protection measures. Learn how popular toys like the Toniebox and Tiptoi collect and transmit children's data.

Google scraps plans to kill cookies! Discover the new approach to online advertising that prioritizes privacy and explores what this means for advertisers.

Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.

Learn about what's happening to third-party cookie tracking on Chrome (and identifiers on Android) and about alternative routes to personalization. Google’s Privacy Sandbox is a...