MartechView Editors

Real Simple partners with Pinterest for a shoppable magazine experience! Scan QR codes to discover and buy products directly from the magazine. Pinterest is continuing...

Target's new campaign celebrates the joy of shopping with a nod to user-generated content and nostalgia. Target’s creative agency, Mythology, and Ibra Ake from London-based...

Customer and employee service avatars demoed for ServiceNow Now Assist, powered by NVIDIA speech, LLM, and animation generative AI technology, highlight the potential for...

New ServiceNow Now Assist and Microsoft Copilot integration bring the power of two generative AI assistants into one seamless enterprise experience. ServiceNow and Microsoft Corp. have...

On earnings calls, the QSR giants explained how they advertise value to price-conscious consumers and invest in their companies. Since last summer, a McDonald’s at...

Despite the threat of a ban, the app is moving ahead with a NewFronts showcase focused on contextual advertising. TikTok’s NewFronts pitch this year focuses...

According to a recent PMG report, consumer expectations are evolving as many seek opportunities to make up for time lost during the pandemic. While the...

The deal is the first since Barkley and OKRP merged in March to create a “big indie” agency. Barkley and OKRP’s merger in March was...

“LaundroMatch” targets UEFA Champions League fans in South Korea who watch live matches in the early morning hours despite sports bars being closed. The UEFA...

A new image generator relies on assets the advertiser already owns, part of Meta’s efforts to ensure its ad products align with internal brand...