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Mozart AI Raises $6 Million to Rethink Music Creation

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London-based Mozart AI secures $6M to expand its AI-native music production platform, blending prompt-driven tools with full commercial rights for creators.
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Uber Eats Turns Super Bowl Ad Into Interactive App Play

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Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
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Nearly 1 in 4 U.S. Consumers Cut Gift Spending

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A new Omnisend survey finds 23% of U.S. consumers have reduced holiday gifting, yet online spending is rising due to inflation and higher shipping costs.
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American Eagle Launches Creator Loyalty Program

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American Eagle debuts AE Creator Community, a rewards-driven program aimed at microinfluencers as retailers compete to win Gen Z and Gen Alpha on social media.
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Amazon Opens Alexa+ to All, Adds $19.99 Monthly Fee

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Amazon rolls out its AI-powered Alexa+ assistant to U.S. users, introducing a $19.99 subscription while keeping the service free for Prime members.
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Samsung Ads Expands Amazon DSP Deal Across Europe

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Samsung Ads opens programmatic access to Samsung TV Plus inventory in Europe through Amazon DSP, giving advertisers broader reach on one of the world’s largest CTV platforms.
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Soundtrack Technologies Buys Tunify and Ambie

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Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.
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Anthropic Targets OpenAI in Rare Super Bowl Ad Fight

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Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor
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Inside Super Bowl LX: How Top Brands Played to Win

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From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
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Gen Digital, Equifax Deepen Consumer Data Alliance

MartechView Editors -
Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.
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