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The 4Ps of Martech Unlocking Marketing’s Tech Revolution

MartechView Editors -
Explore the 4Ps of marketing technology—Platform, Process, People, Performance—and how they drive smarter, faster, and personalized campaigns in 2025.
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WagerTalk Builds a Media Powerhouse

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A new partnership creates a premier sports betting content network in the U.S. It will combine technology with in-depth analysis for millions of users.
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Screenvision Modernizes With Multi-Cloud

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A 12-week cloud migration moves Screenvision Media's core systems, improving scalability and data protection with zero business disruption.
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Gracenote Reveals a New Power in Streaming

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New Gracenote data shows FAST channels surging by 76% and offering more recent content than SVOD services. The report covers 1,850 channels.
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Fullcast Acquires Atrium

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Fullcast acquires Atrium to create a comprehensive, AI-powered platform that manages the entire revenue lifecycle from planning to commission payment.
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LinkedIn’s BrandLink Video Ads Revenue Jumps Nearly 200%

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LinkedIn’s BrandLink program grows rapidly with top brands sponsoring shows, boosting revenue and creator payouts while expanding video advertising reach.
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Zilliz Cloud Powers Enterprise AI Agents

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Zilliz Cloud enables scalable, intelligent AI agents with human-like responsiveness, helping enterprises automate workflows and enhance customer interactions.
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Bandy AI Launches Fashion Image Platform

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Bandy AI helps e-commerce brands create diverse, on-model fashion visuals with customizable poses and backgrounds, boosting product imagery quickly and affordably.
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Pippit Unveils Agent Mode for Instant Video Creation

MartechView Editors -
Pippit’s new Agent Mode generates ready-to-share videos from a single prompt, helping marketers and creators produce high-quality content effortlessly.
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MIT: 95% of AI Pilots Fail, But New AI Shows Promise

MartechView Editors -
MIT finds 95% of generative AI pilots deliver no ROI; PromptQL’s transparent, uncertainty-aware AI offers a path to scalable, trustworthy enterprise AI.
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