MartechView Editors

Tango transformed marketing with SAS Customer Intelligence 360—achieving 50% higher retention through real-time personalization and omnichannel engagement.

Netcore Cloud and Google Cloud unveil the Agentic Marketing Stack, introducing autonomous AI agents to redefine real-time, data-driven marketing worldwide.

Nectar360 partners with FareShare, letting 24M Nectar members earn or donate points to provide meals and support food redistribution across the UK.

Globant consolidates its global marketing and ad services under GUT Network, expanding reach with new offices and AI-driven creative capabilities.

Amperity launches Real-Time Profiles, uniting live and historical data to power instant, one-to-one personalization across every customer touchpoint.

Zapier appoints Brandon Sammut as Chief People & AI Transformation Officer, redefining how businesses unite culture, talent, and AI-driven growth.

Talkdesk partners with Databricks to power its CXA platform, unifying customer data and enabling secure, compliant AI-driven customer experiences at scale.

Talkdesk’s 2025 report finds 75% of consumers plan to use AI for deals and gift ideas, but most want more transparency from retailers using the tech.

Over 200 brands adopt Experian’s syndicated audiences via AdRoll, boosting cross-channel precision and accelerating campaign performance across web and CTV.

Zoomd teams up with E2-Quadrat to deliver AI-driven user acquisition and performance marketing solutions for global sportsbook and betting brands.