WPP launches Open Pro, a powerful AI platform that lets brands of all sizes plan, create, and publish campaigns independently with enterprise-grade precision.
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
Auxia launches a unified, AI-native interface combining decisioning, insights, and content generation to simplify workflows and empower marketers with agentic AI.
Talkdesk unveils AI Agents for Insurance to automate claims, boost compliance, and deliver faster, smarter customer experiences across the policy lifecycle.
TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
Particular Audience unveils the first Automated Ad Set Builder for Retail Media, enabling one-click AI-powered campaign creation across all ad types and formats.
Amplitude launches its MCP server and AI Agents beta, giving AI tools like Claude real-time access to behavioral insights for faster, smarter product decisions.
