WARC’s 2026 outlook shows marketers navigating tariffs, shaky consumers, “crapification,” creator risks, and the rise of GEO as AI reshapes the fundamentals.
Snapchat launches an AR-led “Zootopia 2” campaign with OOH takeovers, Sponsored Snaps, and character lenses—extending Disney’s world far beyond the screen.
Pizza Hut’s holiday campaign centers on value and nostalgia, promoting its $20 Triple Treat Box, festive activations, and giveaways as the chain seeks to regain momentum.
Milan-based Guidoio secures €3.5M to scale its fully digital driving school, offering AI-powered study paths, smart lesson booking, and a modern licensing experience.
Omnisend and Triple Whale integrate email, SMS, and ad data into one view, giving ecommerce teams faster insights, clearer ROI, and smarter, AI-powered decisions.
Qualtrics finds that poor experiences put nearly $3 trillion in global sales at risk. With 47% of bad moments resulting in cut spending, brands must treat CX as a financial strategy, not just fluff.
AI is giving SMBs a 20-hour monthly edge just as holiday sales peak. With shoppers leaning local, reclaimed time becomes the season’s most profitable currency.
CommerceClarity raises €2.7M to transform messy product data into AI-ready retail fuel, slashing operational costs and boosting sales as e-commerce races into an agile future.
