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Vanessa Horwell Cuts Through B2B Blah With Bold Clarity

Khushbu Raval -
Vanessa Horwell of THINKINK shares how strategic messaging, data, and storytelling help B2B brands stand out and drive real business impact.
Playbooks

It’s Live: The 2025 B2B Content Syndication Playbook

MartechView Editors -
Our new playbook is live—explore cutting-edge strategies for content syndication, AI-readiness, ABM, and data-driven growth. Built for B2B marketers ready to drive ROI and lead with precision in 2025.
News

’25 MarTech: Consolidation and AI Takeover

Khushbu Raval -
Scott Brinker and Frans Riemersma's 2025 MarTech report deep dive + expert views on AI, data, and the evolving landscape from Hightouch, GrowthLoop, SAS, Progress, MetaRouter, & MoEngage.
News

Visa Bets Big on AI Commerce, Unveils New Partnerships and Innovations

Khushbu Raval -
At Global Product Drop, Visa unveiled AI-powered commerce initiatives and stablecoin partnerships with Bridge, Baanx, Rain, and Flex Credential expansion.
People

What If Your Favorite Recipe Could Shop for You?

Khushbu Raval -
How will online grocery evolve? Chicory COO and Co-founder Joey Petracca discusses contextual commerce, AI's role, and the future shopper journey.
People

“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Khushbu Raval -
Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
People

Is Your CDP a Dinosaur in a Composable World?

Khushbu Raval -
Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
Martech

Why Sales Teams Can’t Afford to Skip AI Training

Marianna Mankle -
AI is reshaping sales—from boosting productivity to personalizing customer experiences—yet many teams lack the training to keep up. Discover why AI training is key to future-proofing your sales strategy and unlocking higher ROI.
Martech

Can AI Turn MarTech Into a Mind Reader?

Khushbu Raval -
SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
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