Glimpse Analytics and Retail Aware merge to deliver advanced retail analytics, offering insights on customer behavior, location data, and performance optimization.
Glimpse Analytics, a pioneer in digital insights for the physical world, and Retail Aware, a sensor-based analytics leader, announced they are joining forces to form a new retail analytics powerhouse. Moving forward, the combined entity will operate under the Glimpse brand, reflecting both companies’ enhanced capabilities and unified vision.
Together, they will leverage their combined expertise in customer behavior, location data, and advanced analytics to offer an unmatched suite of solutions that empower retailers, brands, and transport operators.
“This acquisition marks a pivotal moment,” said John Price, CEO of Glimpse Analytics. “By uniting Glimpse’s best-in-class customer intelligence with Retail Aware’s sensor-based analytics capabilities, we are creating an industry-leading platform that delivers deeper, real-time insights to optimize performance and personalize customer experiences.”
Unparalleled Customer Insights
The newly formed company will offer a robust set of solutions across three key sectors: Retail Intelligence, Brand Performance, and Connected Transport:
- Retail Intelligence: From delivering deep customer intelligence to automating operations and reducing loss, Glimpse powers the future of retail.
- Brand Performance: Fueling marketing with real-time asset tracking, performance and ROI measurement, and actionable customer insights.
- Connected Transport: From passenger counting to revenue protection and safety solutions, Glimpse drives the future of transport.
Also Read: E-commerce Growth Fuels Cyber Threats: Are Retailers Ready?
Driving Business Growth
By leveraging these enhanced customer insights, retailers can:
- Boost sales and conversion rates by fine-tuning marketing and merchandizing strategies based on detailed customer data.
- Improve operational efficiency by optimizing store layouts, staffing, and inventory using real-time customer behavior insights.
- Elevate the customer experience through personalized interactions across all channels.
“We are thrilled to join forces with Glimpse Analytics,” said Keith Fix, Founder of Retail Aware. “This transaction positions us to deliver even more value to our retail partners, helping them achieve their business objectives with actionable insights that redefine what’s possible in real-world analytics.”
