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Tatari Fuels New TV Ad Agencies

MartechView Editors -
More than 30 agencies are now licensing the Tatari technology to add TV buying capabilities to their existing offerings. Tatari, a leading platform for buying...
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Akool Unveils GenAI Avatars: Redefining Self-Expression

MartechView Editors -
Akool leverages AI to create personalized digital experiences. Their platform allows users to create custom avatars, translate videos, and clone voices to enhance communication...
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Power Digital Launches Creative Affinity

MartechView Editors -
The Company’s Latest Investment In nova Platform Is A Proprietary Algorithm For Creative Ad Matching, Plus Enhanced Lifetime Value Prediction And Optimization. Power Digital, a...
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Workato Teams with AWS to Boost Customer Success

MartechView Editors -
Workato and AWS join forces to empower businesses with AI-powered automation. This collaboration offers a low-code/no-code platform for seamless integration, faster cloud migration, and...
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Salesforce in Advanced Talks to Buy Informatica

MartechView Editors -
If completed, Salesforce's deal for the data-management software firm would be among its largest. Salesforce is in advanced talks to acquire business software maker...
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Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

MartechView Editors -
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
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Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

MartechView Editors -
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...
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LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
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Reminder – Google Is Turning Off All Universal Analytics Services and APIs

MartechView Editors -
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...
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MessageGears to Integrate with the Snowflake Data Cloud

MartechView Editors -
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...
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