News

Music-tech firm Soundtrack Technologies acquires Tunify and Ambie, expanding its global reach and consolidating the fragmented business-music market in Europe.

Anthropic airs Super Bowl ad criticizing OpenAI’s plan to add ChatGPT ads, escalating rivalry between AI giants as both battle for users and investor

From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.

Gen Digital and Equifax expand their partnership to combine financial data and digital tools, delivering personalized identity protection and financial wellness services.

CognyX AI introduces Chatbix.AI, a no-code platform that helps businesses deploy AI agents for customer support using their own knowledge sources.

Campaign Monitor launches AI-powered features to help small businesses improve email performance, simplify audience targeting, and optimize campaigns with in-app guidance.

Brandi AI expands its Optimization Hub to convert web, PR, and LinkedIn content into AI-ready formats, improving visibility in generative AI without rewriting brand voice.

Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.

Antavo’s 2026 report finds marketers devote 51.5% of budgets to loyalty and CRM, with satisfaction and ROI reaching record highs.

Crocs launches “Wonderfully Unordinary,” its first global brand platform in nearly a decade, aiming to highlight self-expression and real-world experiences.