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Zappi Launches Brand Tracker Built for Real-Time Marketers

MartechView Editors -
Zappi’s new Brand Health Tracker delivers monthly consumer sentiment and unified brand, ad, and innovation insights—offering fast, affordable measurement for modern teams.
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SAS Launches Data Maker on Microsoft Marketplace

MartechView Editors -
SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.
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Context PR Partners with Brandi AI to Boost AI Visibility

MartechView Editors -
Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.
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Comviva Unveils GenAI-Powered MobiLytix for Autonomous Marketing

MartechView Editors -
Comviva launches a GenAI-driven MobiLytix RTM platform that boosts marketer agility with AI-driven decisioning, instant content generation and emerging autonomous AI agents.
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Bed Bath & Beyond to Acquire The Brand House Collective in $26.8M Deal

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Bed Bath & Beyond will acquire The Brand House Collective in a $26.8M stock deal, aiming to streamline costs, boost omni-channel retail, and expand high-conversion formats.
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Thanksgiving Goes Takeout as Americans Tighten Budgets

MartechView Editors -
Popmenu’s 2025 survey shows 53% plan to order Thanksgiving meals as economic worries push consumers to cut costs, trim menus, and skip classic holiday dishes.
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ServiceNow Links Up with Microsoft to Tame AI Agents

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ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.
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Picnic Bags €430M to Expand Its European Grocery Empire

MartechView Editors -
Dutch grocer Picnic raises €430M from existing backers to deepen its lead in Germany and enter new markets, fueling the growth of its electric-van delivery model.
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Emberos Uses AI Signals to Predict Box Office 10 Days Early

MartechView Editors -
Emberos proves “Share of Prompt” can forecast sales with 92% accuracy, showing AI visibility beats traditional tracking and may become the next big demand signal.
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Holiday Shoppers Want Value, Not Just Vibes

MartechView Editors -
Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.
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