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Agencies Bet on AI as Analysts Warn of Limits

MartechView Editors -
Agencies are investing heavily in proprietary AI tools, but Gartner warns many may become obsolete as open-source platforms dominate enterprise AI.
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Vudoo, PubMatic Bring Shoppable Ads to Programmatic

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Vudoo partners with PubMatic to enable shoppable ads across premium programmatic inventory, linking engagement directly to purchases across screens.
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The Trade Desk Expands CTV Push with Ventura Ecosystem

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The Trade Desk launches Ventura Ecosystem to open connected TV advertising, aiming to boost transparency, programmatic demand and CPMs.
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Merrell Debuts Global Platform “It Starts Outside”

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Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.
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Mercedes-Benz Taps Prime Video for NBA Campaign

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Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.
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McDonald’s Celebrates First Jobs with New Campaign

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McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.
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Xometry Expands AI Models for Faster Manufacturing

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Xometry launches new AI lead-time prediction and personalized pricing models to improve manufacturing speed, sourcing accuracy and delivery reliability.
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Riskified Expands AI Protection for Retail Chatbots

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Riskified expands its AI Agent Intelligence platform to help retailers secure AI shopping assistants and prevent fraud in conversational commerce.
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Onetag Acquires Aryel to Reinvent Programmatic Ads

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Onetag acquires Aryel to combine premium inventory, immersive ad formats and AI decisioning into a self-serve platform for outcome-driven programmatic advertising.
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CommerceIQ Launches AI Agents for Retail Operations

MartechView Editors -
CommerceIQ unveils AI agents for sales, content, shelf and retail media, helping brands automate ecommerce operations and scale optimization across thousands of SKUs.
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