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Allegiant to Acquire Sun Country in $1.5B Deal

MartechView Editors -
Allegiant agrees to buy Sun Country for $1.5B, creating a larger leisure airline with expanded routes, loyalty benefits, and $140M in expected synergies.
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impact.com’s 2025 Surge Signals a Shift in Marketing Power

MartechView Editors -
impact.com posts record growth in 2025 as brands move from ads to partnerships, fueled by creators, AI innovation, and global expansion.
Other

FLock.io Launches FOMO to Rewire AI Economics

MartechView Editors -
FLock.io introduces FOMO, a decentralised AI launchpad that rewards model creators with crypto and aims to undercut Big Tech pricing.
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Madhive Appoints New Revenue and Operations Chiefs

MartechView Editors -
Madhive names Nicki Harkrider-Probey as CRO and Mindy Buckalew as SVP of Operations to scale outcome-based local advertising.
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Eagle Eye Pushes Personalization From Promise to Scale

MartechView Editors -
Eagle Eye launches an AI-powered promotions platform that enables retailers to deliver real-time, one-to-one offers at enterprise scale.
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E-commerce Growth Returned—but Only for a Few Brands

MartechView Editors -
Omnisend data shows U.S. ecommerce orders surged in 2025, but over half of that growth came from just 5% of brands.
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Why Better Data, Not Better AI, Drives Results

MartechView Editors -
A partnership between TransUnion and Actable shows AI performance improves by 10% when predictive models are built on stronger, richer data foundations.
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Limelight Unveils Tool to Triple Programmatic Ad Revenue

MartechView Editors -
Limelight launches ARC, an automation toolkit that dynamically optimizes programmatic inventory, driving revenue gains of up to 300% for early users.
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Keepit Reorganizes Channel Team to Put Partners First

MartechView Editors -
Keepit consolidates its global channel leadership to accelerate partner-led growth, reinforcing its ambition to become the world’s most partner-friendly SaaS provider.
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Amplitude Buys InfiniGrow to Expand Revenue Analytics

MartechView Editors -
Amplitude acquires InfiniGrow to bring AI-powered revenue analytics to marketers, turning dashboards into actionable insights that drive measurable growth.
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