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NiCE Acquires Cognigy to Advance AI-Driven CX

MartechView Editors -
NiCE finalizes its acquisition of Cognigy, uniting two AI leaders to deliver smarter, faster, and seamless customer experiences through its CXone Mpower platform.
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Mendix and Snowflake Boost AI Innovation in Automotive

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Mendix deepens its Snowflake partnership to power faster app development, secure data, and drive AI-led transformation in the automotive industry.
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Gill Capital Transforms Retail Search with GenAI

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Gill Capital teams up with Google Cloud to launch gen AI-powered search and chat assistants, making product discovery seamless for H&M shoppers in SEA.
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Birdeye Unveils Agentic AI to Revolutionize Marketing

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Birdeye launches the first Agentic Marketing Platform, empowering autonomous AI agents to handle end-to-end marketing, boosting speed, scale, and trust.
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Zefir Raises €15M to Revolutionize Real Estate with AI

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French marketplace Zefir’s AI home assistant ZIA speeds up deals, halves transaction times, and earns agents up to €100K more annually.
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Virtualitics Launches Iris: AI Boosts Defense Readiness

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Virtualitics Iris combines GenAI and mission-tuned agents to speed decision-making, enhance insight, and transform defense readiness operations.
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Shein Fined €150M by France Over Cookie Consent Breach

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France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
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SAP Emarsys Taps Halon for Next-Gen Email Infrastructure

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SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.
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Amplitude Web Experimentation: Faster, Smarter Marketing Tests

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New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
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Klarna Targets $1.27B in US IPO at $14B Valuation

MartechView Editors -
Klarna launches US IPO to raise $1.27B, aiming for $14B valuation as it expands debit card services and repositions as a global digital bank.
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