News

SAS rolls out Data Maker on Microsoft Marketplace, offering secure, enterprise-grade synthetic data generation to accelerate AI development without exposing sensitive data.

Context PR joins Brandi AI’s agency program to help brands measure, understand and improve how they appear in AI-generated answers across ChatGPT, Gemini, Claude and Perplexity.

Comviva launches a GenAI-driven MobiLytix RTM platform that boosts marketer agility with AI-driven decisioning, instant content generation and emerging autonomous AI agents.

Bed Bath & Beyond will acquire The Brand House Collective in a $26.8M stock deal, aiming to streamline costs, boost omni-channel retail, and expand high-conversion formats.

Popmenu’s 2025 survey shows 53% plan to order Thanksgiving meals as economic worries push consumers to cut costs, trim menus, and skip classic holiday dishes.

ServiceNow and Microsoft join forces to orchestrate and govern AI agents across 365 and Now Platform, turning everyday work into secure, enterprise-grade automation.

Dutch grocer Picnic raises €430M from existing backers to deepen its lead in Germany and enter new markets, fueling the growth of its electric-van delivery model.

Emberos proves “Share of Prompt” can forecast sales with 92% accuracy, showing AI visibility beats traditional tracking and may become the next big demand signal.

Mastercard reports value-hungry shoppers driving 2025 holidays: loyalty points surge, social commerce gains trust, and Gen Z still packs physical stores.

NIQ finds CMOs squeezed: flat budgets and ROI scrutiny cut brand spend as AI, retail media and fractured data reshape 2026 planning.