Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry’s future. Join us in celebrating their achievements and building a more inclusive marketing landscape.
The marketing world thrives on the vision and innovation of brilliant minds. This year, we spotlight 30 extraordinary women who are redefining the industry. These leaders aren’t just keeping pace with the ever-changing digital landscape but actively shaping it.
From crafting captivating brand stories to harnessing the power of data, these marketing mavericks drive growth, foster connections, and push the boundaries of what’s possible. Get ready to meet the strategists, storytellers, and digital pioneers in charge of marketing!
This list is a testament to women’s immense talent and leadership potential in marketing. Let’s celebrate their success and join them in building a more inclusive and innovative future for all.
Adrianna Burrows, Vice President of Global Marketing, Shopify
Adrianna Burrows, a seasoned tech and marketing veteran with 20+ years of experience, leads as Shopify’s CMO, orchestrating comprehensive strategies. She serves on Stack Overflow’s board and previously as CMO at Cornerstone OnDemand and Stack Overflow. Notably, she led the global launch of Windows 10 at Microsoft. Earlier, she was appointed to Panopto’s board, and her passion for video communication shines. Her strategic insights and dedication to empowering developers make her a standout leader.
Alison Wagonfeld, Chief Marketing Officer, Google Cloud
Alison Berkley Wagonfeld, an entrepreneurial leader with 25 years of diverse business experience, has significantly impacted the technology and marketing landscape. As the Chief Marketing Officer of Google Cloud, she orchestrates global marketing strategies for Google Cloud Platform, Google Workspace, Google Maps, and Google for Education. Her expertise spans high-intensity operational roles to high-impact advisory and board positions. Notably, she has been instrumental in managing Google’s marketing team since 2016, driving digital transformation across multiple industries. Wagonfeld’s global perspective and strategic acumen make her a standout figure in data center marketing and the tech industry.
Allison Dew, Chief Marketing Officer and EVP, Dell Technologies
Allison Dew, CMO of Dell Technologies, leads global marketing strategy across various domains. Her role spans brand, product marketing, communications, digital engagement, and partnerships. Dew emphasizes data-driven decision-making, driving business outcomes and customer relevance. Since joining in 2008, she’s been pivotal in Dell’s marketing transformation. Previously, she led marketing for Dell’s Client Solutions Group and held roles at Microsoft. With international experience and an MBA from Wharton, she brings a wealth of expertise to her impactful leadership.
Amanda Jobbins, Global Chief Marketing Officer, Vodafone
As the Global Chief Marketing Officer of Vodafone, Amanda Jobbins is a seasoned marketing executive with an impressive track record. She leads the team responsible for demonstrating that Vodafone is the best partner to help businesses succeed in a digital world. Jobbins’s extensive experience includes senior marketing roles at companies like Infor, Oracle, Dell, and Cisco. She actively contributes to organizations such as the Global MMA, the Ad Council, and Spotify’s Sound Board. Her passion for technology innovation drives her ambition to reimagine how the newest tech can enhance marketing campaigns and operations.
Andréa Mallard, Global Chief Marketing and Communications Officer, Pinterest
As Pinterest’s Chief Marketing and Communications Officer, Andréa Mallard has significantly impacted the marketing landscape. She oversees brand, performance, experiential, content, insights, and product marketing globally across all three audiences: consumers, creators, and advertisers. Mallard has been named Ad Age’s 2021 Marketer of the Year, a 2021 Ad Age Leading Woman, and a 2021 Brand Innovators Top 100 Women in Brand Marketing. Her creative storytelling and strategic vision have contributed to Pinterest’s success.
Ann Minooka, Chief Marketing Officer, Synopsys
As the Chief Marketing Officer of Synopsys, Ann Minooka oversees corporate branding, communications, and digital marketing. With extensive experience in the semiconductor industry, Minooka consistently delivers outstanding results in enhancing corporate brand strength, revolutionizing digital marketing through data-driven insights, and cultivating effective collaborations that drive positive business outcomes. Before Synopsys, she was CMO at Ampere Computing, where she played a pivotal role in crafting and promoting a differentiated corporate narrative, spearheading digital marketing strategies, and orchestrating highly effective demand-generation campaigns. Her career journey also includes leadership roles at companies like Xilinx (acquired by AMD), Cypress Semiconductors (acquired by Infineon), Synaptics, and LSI Logic (acquired by Avago). She holds a Bachelor’s degree in Computer Science and an MBA from Boston University.
Aruna Ravichandran, Chief Marketing and Customer Officer, SVP, Cisco
Aruna Ravichandran, the Senior Vice President and Chief Marketing & Customer Officer at Webex by Cisco, is a dynamic leader in the technology industry. With over two decades of experience, Ravichandran blends her computer engineering background with a customer-focused philosophy. She excels in SaaS marketing and building digital routes to market that empower sales and customers. Her visionary perspective on branding and exceptional data storytelling sets her apart as a change agent. She believes in the collective power of marketing and technology to create revenue, accelerate brand value, and enable human connections. Ravichandran’s passion for innovation and brand evolution drives her success. She has authored pioneering books on DevOps, contributes to Forbes.com, and advocates for empowering women in STEM careers. Before Cisco, she held leadership roles at CA Technologies (now Broadcom), Juniper Networks, and Hewlett Packard.
Carolyn Henry, CMO of Americas Regional Marketing, Intel Corporation
Carolyn Henry is the Vice President and General Manager of Americas Regional Marketing at Intel Corporation. Responsible for Intel’s exciting marketing activations across Canada, the United States, and Latin America, Henry leads a group of 70+ marketers across consumer, commercial, and gaming segments and enterprise and data center marketing. With over 20 years of experience, she excels at simplifying complexity, distilling core messages, and delivering results. Henry’s leadership has driven significant brand awareness and revenue growth. She holds a BA from Connecticut College, a Masters in Technical Communications from Northeastern University in Boston, certificates in marketing from Northwestern University in Chicago, and a certificate in poetry from Washington University. Henry is passionate about promoting diversity, equity, and inclusion. She is an active Board Member of the Silicon Valley Education Foundation and part of the Intel Network of Executive Women (iNEW) board, where she works alongside talented and dedicated women to uplift and support our community working to thrive in Tech.
Cynthia Gumbert, Chief Marketing Officer, SmartBear
As the Chief Marketing Officer of SmartBear, Cynthia Gumbert brings over 20 years of software and hardware experience to her role. She has held marketing leadership positions at companies like CA Technologies, Dell, and fast-growing technology startups. Gumbert’s expertise lies in brand growth and driving quantifiable results. She has consistently supported double-digit and triple-digit growth at startups. With a bachelor’s degree in engineering from MIT, a master’s degree from Tufts University, and an MBA from Harvard Business School, Gumbert combines technical acumen with strategic marketing prowess.
Dara Treseder, Chief Marketing Officer, Autodesk
Dara Treseder, the Chief Marketing Officer of Autodesk, is a marketing powerhouse. She played a pivotal role in helping Peloton carve out a leading position within the connected fitness category. Now at Autodesk, she oversees marketing efforts for design-and-make software across various industries. Forbes, AdWeek, and Silicon Valley have recognized Treseder’s marketing prowess. She actively mentors and advocates for greater diversity in the industry. Her journey exemplifies leadership, innovation, and empowerment.
Elaina Shekhter, Chief Marketing and Strategy Officer, Epam Systems
As the Chief Marketing and Strategy Officer of EPAM Systems, Elaina Shekhter integrates functions that influence the company’s strategy, positioning, and global brand. She has held various leadership roles within EPAM, including Global Head of Business Development and Global Head of the Travel and Consumer Business Unit. Shekhter is an advisory board member for the MACH Alliance and actively supports software startups and emerging technology. Her commitment to artificial intelligence and sustainability initiatives drives EPAM’s investment in these areas.
Esther Flammer, Chief Marketing Officer, LastPass
Esther Flammer, the Chief Marketing Officer of LastPass, joined the company in 2024. She oversees corporate marketing and communications, product marketing, demand generation, digital and growth marketing, and marketing operations and analytics. The Stevie Awards have recognized Flammer’s marketing prowess for Women in Business, the Software Report, and IT World Women in IT. She is passionate about empowering women in tech and driving LastPass’s global brand growth.
Gail Moody-Byrd, VP, Marketing, LinkedIn
As a seasoned marketing executive, Gail Moody-Byrd has left an indelible mark on the industry. She currently serves as the vice president of marketing for LinkedIn. With a wealth of experience in marketing leadership roles at companies like Noodle.ai, SAP, and Palm, she brings strategic vision and adaptability to her role. Her commitment to customer-centric messaging and brand building sets her apart as a remarkable leader in the marketing world. Various industry publications have recognized her as a Top Digital Marketer and a Marketing Visionary.
Genefa Murphy, Chief Marketing Officer, Udemy
As the Chief Marketing Officer of Udemy, Genefa Murphy is a driving force in online learning. With over 20 years of cross-functional marketing and communications experience, she leads Udemy’s marketing efforts, emphasizing customer experience and product innovation. Murphy’s passion for compelling insights about target consumers shapes her brand and marketing strategies. Before Udemy, she held leadership roles at companies like IBM, Micro Focus, and Hewlett Packard Enterprise. Her commitment to innovation and growth makes her a standout leader in the industry
Jacqueline Woods, Chief Marketing Officer, Teradata
As the Chief Marketing Officer of Teradata, Jacqueline Woods is the company’s principal storyteller. Her role encompasses all facets of marketing and communications, including strategic planning, brand management, digital marketing, customer engagement, and influencer marketing. Known as the “AI CMO,” Woods excels in showcasing customer outcomes and simplifying complexities. Her results-oriented leadership, grounded in data insights, has earned her acclaim as a Marketing Visionary and one of the Most Influential CMOs. She actively contributes to organizations and serves on boards, making her a standout figure in the marketing landscape.
Jamie Moldafsky, Global CMO/CCO, Nielsen
Jamie Moldafsky, Nielsen’s Global Chief Marketing and Communications Officer, is a three-decade marketing veteran. Her expertise lies in brand strategy, product marketing, media, research, and analytics. Moldafsky’s focus on consumer insights drives all her brand and marketing goals. She played a pivotal role in revitalizing Nielsen’s image and brand perception. Her impact extends across various industries, including roles at Wells Fargo, American Express, and Charles Schwab. Moldafsky’s commitment to innovation and thought leadership makes her one of the Top Digital Marketers in the industry.
Janet Lee, SVP / CMO, Mobile Experience, Samsung Electronics
As the SVP / CMO of Mobile Experience at Samsung Electronics, Janet Lee leads marketing efforts for Samsung’s entire mobile division, including smartphones, tablets, smartwatches, wireless earbuds, and PCs. Her emphasis is on customer experience and product innovation within the smartphone category. Lee’s background in consumer packaged goods (CPG) and her tenacity in finding compelling insights about target consumers drive her brand and marketing strategies. She is passionate about pushing the boundaries of innovation and technology, making Samsung a pioneer in the industry.
Jennifer Shambroom, Chief Marketing Officer, Clickatell
Jennifer Shambroom, a seasoned marketing executive with 20 years of experience, brings strategic vision to Clickatell. Her leadership contributed to ten funding events and five software company sales. As CMO, she shapes Clickatell’s global marketing strategy, focusing on mobile messaging’s impact on customer experiences and driving innovation in chat commerce across 220+ countries.
Joy Wommack Garcia, Chief Marketing Officer | Head of Global Marketing, Amazon
Joy Wommack Garcia, the Chief Marketing Officer and Head of Global Marketing at Amazon, is a marketing powerhouse. With a diverse background, she leads marketing efforts across Amazon’s vast ecosystem. Her strategic vision and customer-centric approach have contributed to Amazon’s global success. She is recognized as a Top 50 CMO and a Top 20 Most Tech Savvy CMO. Her impact extends beyond marketing, making her a true industry leader.
Kady Srinivasan, Chief Marketing Officer, Lightspeed Commerce
As the Chief Marketing Officer at Lightspeed Commerce, Kady Srinivasan brings her engineering background and 20+ years of experience to drive marketing strategies. She has held leadership roles at companies like Ubisoft, Electronic Arts, and Lightspeed Commerce. Srinivasan’s ability to blend strategy and tactics makes her a standout leader in the tech industry.
Kellyn Smith Kenny, Chief Marketing and Growth Officer, AT&T
Kellyn Smith Kenny, a marketing veteran, is AT&T’s Chief Marketing & Growth Officer. With diverse experience across Fortune 500 companies, she leads marketing efforts for AT&T Communications. Kenny’s passion for closing technology gaps and her commitment to community engagement set her apart. She actively supports initiatives to address the digital divide and expand network access. Her impact resonates globally.
Lara Hood Balazs, EVP, GM & CMO, Intuit
Lara Hood Balazs, the EVP, GM & CMO at Intuit, has an impressive track record of building world-class businesses and brands. With extensive experience at companies like Amazon, Gap Inc., and Visa, she brings strategic vision to her current role. Intuit, known for financial solutions like QuickBooks, TurboTax, and Mint, benefits from Balazs’s commitment to customer-centric messaging and brand building. She has been recognized as one of Forbes’ World’s Most Influential CMOs and one of AdWeek’s Most Powerful Women in Advertising.
Laura Heisman, Chief Marketing Officer, Dynatrace
Laura Heisman is an accomplished marketing leader with a wealth of experience. As the CMO at Dynatrace, she drives strategic initiatives, enhances brand visibility, and fosters customer engagement. Heisman’s innovative approach and commitment to excellence contribute significantly to Dynatrace’s success in the competitive tech industry.
Lauren McCadney, Vice President, Performance Marketing, CDW
Lauren McCadney Williams is a seasoned marketing professional known for her innovative approach to business. As the VP of Marketing Delivery at CDW Corporation, she orchestrates programs that seamlessly integrate digital, search, email, marketing automation, social media, and analytics. Her strategic vision and expertise contribute significantly to CDW’s success in reaching its target audience and driving business growth.
Lauren Wagner Boyman, Chief Marketing Officer, Americas, KPMG
Lauren Wagner Boyman is an accomplished marketing executive with significant experience leading high-performing, customer-focused marketing teams. She recently joined KPMG as the Chief Marketing Officer, overseeing the national Marketing team and driving integrated marketing initiatives. Boyman’s strategic vision and expertise contribute to differentiating KPMG’s practices and services in the marketplace. Previously, she served as the Chief Marketing Officer for Morgan Stanley’s Wealth Management division, where she played a pivotal role in brand development and digital marketing transformation. She holds a Bachelor of Science in Economics from the University of Pennsylvania’s Wharton School and a Master of Business Administration from Harvard Business School.
Leslie Berland, Chief Marketing Officer, Verizon
Leslie Berland is an accomplished marketing executive with over two decades of strategic and creative expertise. She has transformed world-class brands, including Peloton, Twitter, and American Express. As Verizon’s Executive Vice President and CMO, Berland leads all aspects of the company’s global brand and marketing strategy. Her visionary approach drives impactful marketing campaigns, enhances customer experiences, and uplifts the communities Verizon serves.
Lisa Campbell, Chief Marketing Officer, OneTrust
Lisa Campbell is an accomplished marketing executive with over 25 years of experience scaling and growing marketing, demand generation, ecommerce, and strategy for category-defining enterprise software businesses. She joined OneTrust from Autodesk, Inc., and held various executive roles in marketing, business strategy, and E-commerce. As Autodesk’s Chief Marketing Officer and Executive Vice President of Business Strategy & Marketing, Campbell played a pivotal role in transforming Autodesk’s business, modernizing its marketing function, and reimagining the brand. She is also an independent board member at Dropbox and a passionate advocate for women in leadership. Campbell’s strategic vision and expertise contribute significantly to OneTrust’s position as a global software leader for operationalizing trust.
Lisa Loftis, Principal Product Marketer, SAS
Lisa Loftis is a Customer Intelligence thought leader and product marketer at SAS. With a focus on customer intelligence, customer experience management, and digital marketing, Loftis brings her expertise to drive impactful strategies. She also co-authored the book Building the Customer-Centric Enterprise. Loftis’ contributions are crucial to SAS’s success in the ever-evolving tech landscape.
Lisa Materazzo, Global Chief Marketing Officer, Ford
Lisa Materazzo, Ford’s global CMO since September 2023, boasts over two decades of automotive marketing expertise. Reporting to CEO Jim Farley, she spearheads product planning and marketing across Ford’s customer-focused divisions: Ford Blue, Model E, and Ford Pro, including oversight of Ford Performance and Lincoln. Formerly at Toyota, Materazzo earned acclaim as North America’s top marketing exec, guiding strategic innovation and earning Toyota the 2023 Automotive Marketer of the Year title. Her customer-centric approach and upbringing near Watkins Glen International Raceway fuel her passion for delivering exceptional automotive experiences. Materazzo holds bachelor’s and master’s degrees in marketing from Binghamton University.
Marie-Lou Penin, Head of Marketing, DanAds
Marie-Lou Penin, based in Stockholm at DanAds HQ, drives global marketing as Head of Marketing, leveraging her diverse expertise. She ensures DanAds stays ahead in self-serve solutions, collaborating closely with the commercial team. Highlights include global reach, dynamic growth, and hosting industry summits. Her background spans entertainment and tech, with a data-driven approach to success. Fun facts: French origins, love for music, and unwinding with loved ones.
