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AI and Machine Learning in Marketing

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B2B Stars Launches in U.S. to Empower SMB Visibility

MartechView Editors -
B2B Stars debuts in the U.S. with AI-driven insights, verified reviews, and reputation scores to help SMBs grow, get discovered, and build trusted partnerships.
Martech

Can AI Turn MarTech Into a Mind Reader?

Khushbu Raval -
SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
Adtech

Why Marketers Need a Data Diet in the Age of AI Overload

Kevin O'Malley -
Drowning in too much data and too little insight? Discover why marketers must streamline their data strategy, focus on quality over quantity, and embrace a “Data Diet” to drive meaningful results in a post-cookie world.
News

WorldFirst and Mastercard Launch World Card for SME Growth

MartechView Editors -
Ant International's WorldFirst and Mastercard introduce World Card, a virtual solution that simplifies global SME payments, lowers costs, and offers cashback.
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Nimble: AI CRM Powers SMB Growth and Cost Savings

MartechView Editors -
Nimble's AI-driven CRM integrates sales, marketing, and automation for SMBs. See real success stories in engagement, efficiency, and growth.
News

CleverTap Acquires rehook.ai for Smarter Promotions

MartechView Editors -
CleverTap buys rehook.ai, adding AI-powered promotions automation to its platform. Enhance retention with unified analytics, engagement, and offers.  
News

Castlight VUC: Integrated Virtual Urgent Care Launched

MartechView Editors -
Castlight Health launches virtual urgent care via Fabric, integrated into their benefits app. Get fast, quality care anytime, anywhere.
News

AI Answers: ServiceAgent Boosts Home Service Growth

MartechView Editors -
ServiceAgent AI answers calls 24/7 for US home services, capturing leads and streamlining communication. Backed by JustCall creators.
News

Neat and Google Meet: AI-Powered Video Meeting Evolution

MartechView Editors -
Neat integrates Google Meet, enhancing video meetings with AI. Enjoy smarter collaboration, note-taking, and accurate audio. Learn more about their partnership.
News

Tariff Turmoil: Marketing Strategies in Economic Crisis

MartechView Editors -
Tariff wars disrupt markets. Learn how marketers can adapt, avoid budget cuts, and prioritize customer sentiment amid economic uncertainty. Act agile, not rigid.
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