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AI and Machine Learning in Marketing

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“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Khushbu Raval -
Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
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IntelePeer Unveils Next-Gen Voice AI for Real-Time CX

MartechView Editors -
IntelePeer launches next-gen voice AI with record-low latency, real-time speech processing, and enhanced customer experience for smarter, faster conversations.
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FirstHive and Infogain Partner to Elevate CX with AI

MartechView Editors -
FirstHive and Infogain team up to deliver AI-powered customer data solutions, driving hyper-personalized experiences and boosting engagement for enterprises.
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Spendesk Partners with Dust for Secure AI Assistants

MartechView Editors -
Spendesk teams up with Dust to roll out secure, tailored AI assistants, enhancing productivity while ensuring compliance with European and UK data regulations.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
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Zappi Launches AI Agents for Product Concept Creation

MartechView Editors -
Zappi unveils AI Concept Creation Agents to help brands turn early ideas into tested product concepts—fast, secure, and powered by data-driven insights.
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Sitecore Launches AI Lab for Marketers with Microsoft

MartechView Editors -
Sitecore’s AI Innovation Lab, built with Microsoft, helps marketers rapidly prototype AI solutions to streamline content and boost digital experience ROI.
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AI Sparks a New Era in Customer Experience: Info-Tech

MartechView Editors -
In its 2025 CX predictions, Info-Tech reveals how AI is transforming customer service with real-time support, personalization, and better agent experiences.
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ABB Robotics Picks Coveo to Power AI Commerce Portal

MartechView Editors -
ABB Robotics chooses Coveo to deliver AI search, personalization, and GenAI-powered answers for a smarter, more seamless digital commerce experience.
Martech

Why Sales Teams Can’t Afford to Skip AI Training

Marianna Mankle -
AI is reshaping sales—from boosting productivity to personalizing customer experiences—yet many teams lack the training to keep up. Discover why AI training is key to future-proofing your sales strategy and unlocking higher ROI.
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