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AI and Machine Learning in Marketing

Martech

Is the Future of Marketing Shaped by Ethical Algorithms?

Khushbu Raval -
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
People

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Khushbu Raval -
Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
News

Deloitte and CleverTap Partner to Transform Customer Engagement

MartechView Editors -
Deloitte and CleverTap enhance customer engagement with AI and data-driven insights, driving personalization and business growth.
News

Comviva Launches MobiLytix Rewards 5.0 for AI-Driven Loyalty

MartechView Editors -
Comviva unveils MobiLytix Rewards 5.0, an AI-powered SaaS loyalty platform for personalized customer engagement and real-time industry rewards.
News

AI Chatbots Frustrate Shoppers — 39% Abandon Purchases

MartechView Editors -
40% of shoppers cite poor AI support as ecommerce's biggest flaw, with 39% abandoning purchases. Can better implementation improve customer satisfaction?
News

ServiceNow Yokohama Release Unleashes AI Agents at Scale

MartechView Editors -
ServiceNow's Yokohama release introduces AI agents for CRM, HR, and IT, driving faster, smarter workflows and business-wide efficiency.
News

Finnomena Deploys AI with Google Cloud to Boost Insights

MartechView Editors -
Finnomena leverages Google Cloud AI to deliver real-time financial updates, improving efficiency and expanding investment offerings in Thailand.
Adtech

AI’s Human Paradox: Emotion Trumps Algorithm

MartechView Editors -
AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.
News

Kenect Acquires Auto Labs to Enhance AI in Dealerships

MartechView Editors -
Kenect acquires Auto Labs, adding AI-powered service scheduling, video inspections, and customer engagement tools to reshape dealership experiences.
News

Comviva Launches AI-Powered MobiLytix™ Rewards 5.0

MartechView Editors -
Comviva's MobiLytix™ Rewards 5.0 uses AI to power loyalty programs with real-time rewards, gamification, and personalized customer engagement.
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