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AI and Machine Learning in Marketing

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Amazon Tests AI Shopping and Health Chatbots

MartechView Editors -
Amazon is testing AI-powered shopping and health assistants to enhance product discovery and medical guidance, expanding AI integration in e-commerce and healthcare.
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AI-Powered Hark Insights Transforms Customer Feedback

MartechView Editors -
Hark launches Hark Insights, an AI-driven platform that turns raw customer feedback into clear, actionable stories, helping brands uncover key themes instantly.
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Adobe Unveils AI Agent Orchestrator for Marketers

MartechView Editors -
Adobe's new AI Agent Orchestrator helps businesses manage AI agents for marketing, creative tasks, and personalized customer experiences with automation and insights.
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Stravito AI Adds Focus Mode, Snapshots, Multilingual Support

MartechView Editors -
Stravito's AI Assistant gets Focus Mode for deep analysis, Snapshots for quick insights, and multilingual support, streamlining research workflows.
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ServiceNow to Acquire Moveworks for $2.85B to Boost Agentic AI

MartechView Editors -
ServiceNow acquires Moveworks, combining AI strengths for enhanced employee experiences and enterprise search. Aims to accelerate AI adoption across CRM and more.
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Qualtrics Unveils Experience Agents: AI for CX and EX at Scale

MartechView Editors -
Qualtrics launches Experience Agents, specialized AI to autonomously deliver exceptional customer and employee experiences across all channels.
Martech

Is the Future of Marketing Shaped by Ethical Algorithms?

Khushbu Raval -
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
People

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Khushbu Raval -
Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
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Deloitte and CleverTap Partner to Transform Customer Engagement

MartechView Editors -
Deloitte and CleverTap enhance customer engagement with AI and data-driven insights, driving personalization and business growth.
News

Comviva Launches MobiLytix Rewards 5.0 for AI-Driven Loyalty

MartechView Editors -
Comviva unveils MobiLytix Rewards 5.0, an AI-powered SaaS loyalty platform for personalized customer engagement and real-time industry rewards.
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