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AI and Machine Learning in Marketing

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CallRail Tracks Leads from AI Search Engines

MartechView Editors -
CallRail adds features to track leads from AI-powered search engines like ChatGPT and Gemini, offering businesses accurate attribution and insights into AI's marketing impact.
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Psympl Launches Psychographic AI for Personalized Marketing

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Psympl's "Psychographic AI" analyzes consumer motivations, enabling financial services to deliver personalized campaigns, boost conversions, and build stronger connections.
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Iterable Unveils AI-Powered Winter Release for Deeper Customer Connections

MartechView Editors -
Iterable’s Winter Release introduces AI-powered tools—Frequency Optimization, Brand Affinity Insights, and Journey Recommendations—to personalize, engage, and grow.
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Grammarly Acquires Coda, Reimagines Productivity with AI

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Grammarly acquires Coda, merging AI writing with flexible productivity tools to create an AI-powered platform for knowledge, workflows, and generative agents.
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VeraViews and OnDemand: AI-Powered Ad Fraud Fight

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VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.
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AI Transforms Ad Creation: Instreamatic 2025 Survey Report

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Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.
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Voxology Acquires Testing Capabilities from Integrated Research

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Voxology acquires Integrated Research's testing solutions, enhancing its CPaaS offering and commitment to top-notch customer experience solutions.
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Viasat Survey: Passengers Demand High-Speed In-Flight Wi-Fi

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Viasat's survey shows passengers value affordable, high-quality Wi-Fi, seamless connectivity, personalized entertainment, and tech-driven in-flight innovation.
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LexisNexis Acquires IDVerse to Combat AI-Driven Fraud

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LexisNexis acquires IDVerse to enhance AI-driven fraud detection, strengthen document authentication, and combat deepfakes against evolving threats.
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Canto Bridges the DAM-PIM Gap with New MarTech Solution

MartechView Editors -
Canto's PIM solution streamlines workflows, centralizes product data, and enables consistent omnichannel experiences with AI, permissions, and analytics.
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