AI and Machine Learning in Marketing

Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.

Deloitte and CleverTap enhance customer engagement with AI and data-driven insights, driving personalization and business growth.

Comviva unveils MobiLytix Rewards 5.0, an AI-powered SaaS loyalty platform for personalized customer engagement and real-time industry rewards.

40% of shoppers cite poor AI support as ecommerce's biggest flaw, with 39% abandoning purchases. Can better implementation improve customer satisfaction?

ServiceNow's Yokohama release introduces AI agents for CRM, HR, and IT, driving faster, smarter workflows and business-wide efficiency.

Finnomena leverages Google Cloud AI to deliver real-time financial updates, improving efficiency and expanding investment offerings in Thailand.

AI advances, but human emotion drives trust. Learn how to connect with audiences by focusing on authenticity and emotional intelligence, not just algorithms.

Kenect acquires Auto Labs, adding AI-powered service scheduling, video inspections, and customer engagement tools to reshape dealership experiences.

Comviva's MobiLytix™ Rewards 5.0 uses AI to power loyalty programs with real-time rewards, gamification, and personalized customer engagement.

Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.