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AI and Machine Learning in Marketing

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Mercedes-Benz, Google Cloud Launch AI-Powered MBUX Upgrade

MartechView Editors -
Mercedes-Benz partners with Google Cloud to enhance MBUX Virtual Assistant with AI-powered navigation, conversational capabilities, and real-time map updates.
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DDP Integrates Axle AI MAM for Seamless Media Workflows

MartechView Editors -
DDP storage now includes Axle AI MAM, enabling streamlined media workflows, remote access, proxy generation, and advanced asset management for creative teams.
Martech

Marketing in 2025: Shifts, AI, and Gen Z

Jennifer McAdams -
Explore how consumer behavior, AI evolution, and Gen Z's influence reshaped marketing in 2024. Learn about adapting to new realities, leveraging AI effectively, and building empowered teams.
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Box Unleashes AI for Enterprise Content

MartechView Editors -
Box unveils Enterprise Advanced with AI-powered tools like Apps, AI Studio, and Doc Gen API, enabling workflow automation and actionable insights from data.
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Antavo: AI Key to Loyalty Success in 2025

MartechView Editors -
Antavo's 2025 Loyalty Report shows AI transforming programs, enhancing CX, boosting ROI, and driving satisfaction. Insights from 2,600 execs and 10,000 consumers!
People

AI, Storytelling and Trends: Ruchika Batra on Content Marketing

Khushbu Raval -
Discover Ruchika Batra's insights on AI, SEO, storytelling, and the future of content marketing as she shares strategies for thriving in a dynamic digital world.
Martech

Marketing Priorities for 2025

MartechView Editors -
MartechView tracks the trends and technologies moving marketing teams in the new year and how to action the dream.
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AI’s Rise: Fueled by Advertising Dollars

MartechView Editors -
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
People

MartechView 2024 Contributors: Shaping the Future of Marketing

Khushbu Raval -
Join us in celebrating the industry's brightest minds. Our 2024 contributors are here to guide you through the latest trends in marketing and CX, including generative AI and personalization.
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NEC X Invests in Clikr, AI-Powered Video Platform for Brands

MartechView Editors -
NEC X invests in Clikr, an AI platform helping brands boost engagement, sales, and loyalty with user-generated video content.
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