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Thursday, July 23, 2026

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AI and Machine Learning in Marketing

Shoppers Skeptical of AI in Retail, Cite Trust and Privacy Concerns

58% of shoppers worry about AI and data privacy, while 42% see AI as an upselling tool rather than a helpful assistant, according to Omnisend’s latest survey.

Salesforce, Google Expand AI Partnership for Smarter Agents

Salesforce and Google deepen AI partnership, integrating Gemini with Agentforce to enhance autonomous agents, data access, and trust for enterprise AI innovation.

From CDP Pioneer to AI-Powered Future: A Chat with David Raab

David Raab, CDP pioneer, discusses AI's impact on CDPs, debunks myths, and predicts future trends. Learn about hyper-personalization and real-world success.

Genesys and Mitel Partner to Elevate AI-Powered CX Innovation

Genesys and Mitel join forces to simplify AI-driven customer experience transformation for large enterprises, ensuring seamless engagement and compliance.

You.com, Inversity Partner to Offer Role-Specific AI Training

You.com and Inversity launch a personalized AI training program with real-time feedback, empowering employees to upskill and adopt AI in their roles effectively.

Appier Acquires AdCreative.ai to Enhance Generative AI Solutions

Appier acquires AdCreative.ai for $38.7M to expand its Generative AI capabilities, reshaping the future of digital advertising and marketing across global markets.

Snappy Kraken Unveils AI-Powered Marketing Enhancements

Snappy Kraken launches Enterprise Hub & revamped Campaigns App, offering AI-driven marketing automation, insights, and scalability for advisors and enterprises.

Permission.io and impact.com Revolutionize Affiliate Marketing

Permission.io partners with impact.com to power affiliate marketing with Web3 rewards, offering ASK tokens for engagement while ensuring privacy compliance.

Pega Unveils AgentX for Reliable AI-Driven Workflow Automation

Pega AgentX revolutionizes workflows with trusted AI agents, ensuring seamless automation, governance, and exceptional customer experiences.

Google’s Gemini AI May Include Ads, Says Sundar Pichai

Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.

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