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AI and Machine Learning in Marketing

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Pega Infinity 24.2: A Generative AI Powerhouse

MartechView Editors -
Pega's latest release, Infinity 24.2, leverages generative AI to enhance decisioning, automation, and customer experiences.
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Affirm Expands to the UK, Targeting a Growing BNPL Market

MartechView Editors -
Affirm, is launching in the UK, aiming to capitalize on the country's growing e-commerce market and consumer demand for flexible payment options.
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Forter Unveils AI-powered Features and Expands Global Reach

MartechView Editors -
Forter's latest release introduces advanced fraud detection, enhanced decision visibility, and an expanded global footprint. 
People

How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole

Khushbu Raval -
Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.
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Vida’s AI Voice Agents Get a ChatGPT-like Upgrade

MartechView Editors -
Vida integrates OpenAI's Realtime API, bringing ChatGPT's Advanced Voice Mode capabilities to its AI voice agents. Enjoy emotionally expressive, multilingual conversations with super low latency.
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Aprecomm, Synnefo Partner for All-in-One Broadband Management

MartechView Editors -
Aprecomm and Synnefo team up to deliver a unified platform for ISPs, merging CX tools with billing and network management for better satisfaction, efficiency.
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ServiceNow, Zoom Partner for AI-powered Collaboration

MartechView Editors -
ServiceNow and Zoom announce integration of their GenAI technologies to streamline workflows, automate tasks, and enhance productivity across the enterprise.
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Toluna Introduces QProbe: AI-powered Survey Enhancement

MartechView Editors -
QProbe, Toluna's AI-powered feature, enhances open-ended survey responses, delivering deeper insights and improving the value of research data.
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TapInsights2: Empowering Marketers with AI-powered Insights

MartechView Editors -
TapClicks launches TapInsights2, a powerful AI-driven toolset for marketers to gain insights, optimize campaigns, and enhance channel performance.
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MarketCast Launches AI-powered Ad Testing Solution

MartechView Editors -
MarketCast Ad Effect Express combines AI and human insights for quicker, more accurate, cost-effective ad testing to enhance brand campaigns.
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