AI and Machine Learning in Marketing

Psympl's "Psychographic AI" analyzes consumer motivations, enabling financial services to deliver personalized campaigns, boost conversions, and build stronger connections.

Iterable’s Winter Release introduces AI-powered tools—Frequency Optimization, Brand Affinity Insights, and Journey Recommendations—to personalize, engage, and grow.

Grammarly acquires Coda, merging AI writing with flexible productivity tools to create an AI-powered platform for knowledge, workflows, and generative agents.

VeraViews teams up with AIREV's OnDemand AI to boost its Proof of View system, fighting ad fraud with real-time AI, automation, and transparent campaign data.

Instreamatic's 2025 report, in partnership with AIIA & King Street Ventures, reveals how AI is revolutionizing ad production with faster timelines, personalized campaigns, and enhanced creativity.

Voxology acquires Integrated Research's testing solutions, enhancing its CPaaS offering and commitment to top-notch customer experience solutions.

Viasat's survey shows passengers value affordable, high-quality Wi-Fi, seamless connectivity, personalized entertainment, and tech-driven in-flight innovation.

LexisNexis acquires IDVerse to enhance AI-driven fraud detection, strengthen document authentication, and combat deepfakes against evolving threats.

Canto's PIM solution streamlines workflows, centralizes product data, and enables consistent omnichannel experiences with AI, permissions, and analytics.

AI-powered personalization transforms retail by enabling targeted campaigns, enhancing customer experiences, and boosting sales through generative AI.