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CMOs Under the Microscope: Brand vs. Performance

MartechView Editors -
NIQ finds CMOs squeezed: flat budgets and ROI scrutiny cut brand spend as AI, retail media and fractured data reshape 2026 planning.
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DPG Media Expands Brand Lift Measurement with AI

MartechView Editors -
DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.
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Brand Metrics Deepens Partnership with Quizlet

MartechView Editors -
Brand Metrics extends its partnership with Quizlet, enabling advertisers to measure brand awareness, perception, and purchase intent among Gen Z learners.
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American Eagle Shares Soar 26% on Sydney Sweeney Campaign

MartechView Editors -
American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.
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Brand Strategist Ulli Appelbaum Reveals Science of Winning Brands

MartechView Editors -
New book reveals how brand associations drive growth with practical, evidence-based strategies to build stronger, memorable brands in today’s crowded market.
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Philz Coffee Joins Freeman Spogli, Plans Store Expansion

MartechView Editors -
Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.
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Amplified Debuts Creative Testing AI for Faster, Smarter Ad Insights

MartechView Editors -
Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.
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Yahoo: 54% of Advertisers Boost Back‑to‑School Budgets

MartechView Editors -
Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.
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DoubleVerify Expands Brand Suitability Tools on Meta

MartechView Editors -
DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
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New Retail Tech Aims to Link Ads to Store Shelves

MartechView Editors -
Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
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