brand

A new Zappi survey finds 70% consumers now prioritize price over brand when buying food and beverages, as inflation reshapes how Americans shop for groceries.

OpenAI has appointed David Dugan, a former Meta ad executive, as VP of global ad solutions, signaling a serious push into advertising beyond subscriptions.

Meta has signed a 10-year lease for a five-story building at 697 Fifth Avenue, marking the company's first flagship retail location in New York City.

From Tropicana's $35 million mistake to Burberry's heritage revival, the psychology behind brand design has less to do with aesthetics than with trust.

Most rebrands fail not because of bad design, but wrong direction. WiseStamp's CMO on using AI as a listening engine — not a content machine.

Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.

As AI reshapes communications, traditional PR faces a reckoning. Accountability, originality, and measurable impact—not spin—will decide who survives.

As AI reshapes search and discovery, brands can no longer avoid comparisons. Visibility now depends on structured, comparative content built for generative engines.

NIQ finds CMOs squeezed: flat budgets and ROI scrutiny cut brand spend as AI, retail media and fractured data reshape 2026 planning.

DPG Media and Brand Metrics integrate brand lift tech into Ad Manager, giving advertisers in Belgium and the Netherlands easy, data-driven impact insights.