brand

American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.

New book reveals how brand associations drive growth with practical, evidence-based strategies to build stronger, memorable brands in today’s crowded market.

Philz Coffee partners with private equity firm Freeman Spogli to fuel growth, promising no layoffs, a thank-you bonus for staff, and new store openings ahead.

Amplified unveils a self-service Creative Testing AI, offering predictive attention insights and creative recommendations in under 24 hours.

Yahoo’s 2025 Back‑to‑School report shows brands upping ad spend as cautious shoppers demand value‑driven, discount‑focused messaging.

DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.

Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.

A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.

Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.

Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.