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DoubleVerify Expands Brand Suitability Tools on Meta

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DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
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New Retail Tech Aims to Link Ads to Store Shelves

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Inmar Intelligence and Upshop partner to connect marketing campaigns with real-time inventory, promising to boost ROI and eliminate out-of-stocks for retailers.
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In-Car Ads Show Surprising Brand Impact

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A new study by Brand Metrics and LeadStory reveals that in-car advertising significantly boosts brand perception, setting a new standard for media measurement.
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Capgemini to Acquire WNS in $3.3B AI-Led Deal

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Capgemini acquires WNS for $3.3B to lead in Intelligent Operations, blending Gen AI, consulting, and BPS for AI-driven enterprise transformation.
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Seventh Generation Names Shalini Stansberry CMO

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Seventh Generation appoints Shalini Stansberry as CMO to drive growth and innovation for plant-based cleaning products, joining new CEO Kathleen O'Brien.
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TARA Media Adds Audio Ads via Triton Integration

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TARA Media partners with Triton Digital to expand programmatic audio ads, boosting omnichannel reach with advanced targeting and streamlined media buying.
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Publicis Boosts Influencer Power with Captiv8 Deal

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Publicis acquires Captiv8 for $150M, expanding its influencer reach and tech edge to drive social commerce and creator-led campaigns globally.
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OpenX Launches AI Suite to Boost Ad Performance

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OpenX unveils Results by OpenX™, an AI-powered curation suite using machine learning to improve ad outcomes, boost efficiency, and enable cookieless targeting.
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Marketers Weigh ROI vs. Brand Safety in 2025

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As budgets tighten, marketers prioritize performance over brand safety, with fewer aligning with social causes or maintaining strict exclusion lists.
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Canva’s Visual Suite 2.0: AI-Powered Design Overhaul

MartechView Editors -
Canva launches Visual Suite 2.0 with AI tools: unified design, Magic Insights, and Code. Streamline marketing with integrated visuals and productivity.
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