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Customer Experience (CX)

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The Top 10 CMOs Shaping the Texas Business Landscape

Khushbu Raval -
Uncover the top 10 CMOs leading the Texas business charge! These marketing mavericks are pushing boundaries, using data and tech to craft innovative campaigns...
News

Storm Accessibility Features Enhanced by Content Guru for Inclusive UX

MartechView Editors -
Content Guru Adds Enhanced Accessibility Features to Storm to Enable Inclusive User Experiences Storm becomes the first Contact Center as a Service (CCaaS) platform...
News

MGI Tech Launches Experience Center in Brazil for Latin American Genomics

MartechView Editors -
The laboratory has state-of-the-art technology to support medical research in clinical labs and healthcare institutions, improving precision diagnoses and treatments. The agricultural sector can...
News

StockX Report: Investing in Anti-Counterfeiting and Trust

MartechView Editors -
In the report, StockX calls on brands to work directly with secondary marketplaces to crack down on counterfeiters. Today's culture marketplace, StockX, released its first-ever...
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
News

Workato Teams with AWS to Boost Customer Success

MartechView Editors -
Workato and AWS join forces to empower businesses with AI-powered automation. This collaboration offers a low-code/no-code platform for seamless integration, faster cloud migration, and...
News

Orbee Integrates Car Wars Voice Data for Shopper Profiles

MartechView Editors -
Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys...
People

“Automation Is Not the Goal, It Is Just a Tool,” Says Olga Guseva

Khushbu Raval -
What is the key to redesigning customer experiences in a changing world? Author and CX expert Olga Guseva shares insights on how to speak...
Contact Center

Demystifying Contact Center Metrics: A Guide to Boosting Customer Satisfaction

MartechView Editors -
Confused by contact center metrics? This comprehensive guide explains key metrics, industry standards, and how to leverage data for better customer experiences.
News

Walmart Unveils 2nd Beauty Accelerator Class

MartechView Editors -
The retailer also invests in beauty in other ways, including bringing back a Beauty Glow Up savings event and expanding virtual try-ons. Walmart launched its accelerator...
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