Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.
Thryv Holdings has launched an AI-powered marketing and sales platform designed to automate the entire customer acquisition process for small businesses — from the moment a prospect searches online to the moment they become a paying customer — without requiring manual intervention from the business owner.
The product, called Thryv AI Lead Flow, combines the company’s existing Marketing Center platform with Keap software’s sales automation engine to create what Thryv describes as a continuous automated pipeline across the full customer journey. The launch addresses a problem the Federal Reserve’s most recent Small Business Credit Survey identified as the most commonly reported operational challenge among small businesses: reaching customers and growing sales, cited by 57% of respondents.
The platform is built around four stages. In the first, it helps businesses build visibility across more than 30 high-traffic listing sites — including Google, Yelp and Facebook — using search-optimized websites, AI-generated social posts and review management tools. In the second, it automatically summarizes incoming calls, forms and chat interactions, scores leads by conversion likelihood and applies smart tags to trigger relevant follow-ups without manual sorting. In the third, intelligent lead routing evaluates each incoming lead using engagement history, conversation details and intent signals, automatically passing qualified prospects from marketing to sales without human handoff. In the fourth, automated follow-ups are triggered by specific customer actions — calls, messages and purchases — with drag-and-drop workflow tools for businesses that want to customize the process.
Ken Cook, founder of The Prepared Group, said the platform had transformed his booking pipeline. “With Thryv AI Lead Flow we’re able to see all our phone calls tracked from various sources with no manual entry,” he said. “AI segments leads by quality and automates personalized follow-ups. We’ve gone from being just a week or two booked out to months booked out.”
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Rees Johnson, Thryv’s chief product officer, said the product was designed to give small businesses access to integrated marketing and sales infrastructure that larger companies have long taken for granted. “When marketing and sales software don’t work together, leads get missed,” he said. “For small businesses, missed leads are real lost revenue.”
Thryv AI Lead Flow is available to small businesses across more than 50 industries, including home services, health and wellness, legal services and professional services.
