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SAP Emarsys Taps Halon for Next-Gen Email Infrastructure

MartechView Editors -
SAP Emarsys partners with Halon to modernize email operations with composable, AI-driven infrastructure—boosting innovation, scale, and global growth.
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Amplitude Web Experimentation: Faster, Smarter Marketing Tests

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New drag-and-drop, cohort targeting, and widgets in Amplitude Web Experimentation empower marketers to test faster and optimize with AI-driven insights.
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Klarna Targets $1.27B in US IPO at $14B Valuation

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Klarna launches US IPO to raise $1.27B, aiming for $14B valuation as it expands debit card services and repositions as a global digital bank.
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Flowbox Acquires Dreaminfluence, Expands UGC Reach in Europe

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Flowbox strengthens its UGC platform with Dreaminfluence acquisition, boosting customers to 1,000 and nearing €9M ARR across Europe and Latin America.
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American Eagle Shares Soar 26% on Sydney Sweeney Campaign

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American Eagle's controversial Sydney Sweeney ad sparks 26% stock surge, driving 700K new customers and 40 billion impressions, boosting brand momentum.
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HubSpot Unveils Loop Marketing: Growth Playbook for AI Era

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HubSpot launches Loop Marketing with 200+ AI updates, helping businesses adapt to zero-click AI searches and build hybrid human-AI teams for growth.
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AI-Powered Retail Media: Particular Audience Expands to Europe

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Particular Audience launches Europe’s first unified AI retail media platform, fueling hyper-personalized product recommendations and automation for retailers.
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Zinrelo and TINT Merge to Form TrueLoyal

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A new company, TrueLoyal, is born from the merger of Zinrelo and TINT. The AI-powered platform unifies loyalty, community, and data to boost retention.
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Miva Aims to Fix E-Commerce Search With AI

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Miva launches Vexture, a new AI-powered search tool that understands customer intent. The platform aims to eliminate dead-end searches and boost conversions.
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Jivox Puts AI at the Heart of Commerce Ads

MartechView Editors -
Jivox's new platform, DaVinci Commerce, powers AI-native ads that use agentic shopping to guide a user's purchase, creating a direct creative-to-sale connection.
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